Core Insights - China has transitioned from a manufacturing powerhouse to a leader in intelligent manufacturing, particularly in the display panel industry, achieving a market size of 396.2 billion yuan in 2022, accounting for 68.2% of the global market share [1][3] - Tianma Microelectronics has emerged as a significant player in the OLED market, ranking third globally in flexible OLED smartphone displays and first in LTPS smartphone display modules since 2018 [3][4] - The global AMOLED smartphone panel shipment is projected to reach approximately 420 million units in the first half of 2025, with Chinese manufacturers holding a 51.7% market share, reflecting a 1 percentage point increase year-on-year [4][9] Industry Trends - The adoption of OLED technology is accelerating across various sectors, including automotive displays, which are expected to grow from $480 million in 2023 to $2.18 billion by 2027 [9] - Tianma is focusing on enhancing the reliability and performance of OLED displays for automotive applications, indicating a shift towards more stringent standards compared to consumer electronics [9][10] Company Developments - Tianma is investing approximately 1.57 billion yuan in R&D for flexible AMOLED technologies, aiming to cover all major domestic smartphone brands with its products [10][15] - The company has developed a G-shaped foldable display with advanced SLOD technology, which reduces power consumption by 30% and extends lifespan significantly compared to single-layer displays [11][15] - Tianma's TM18 factory, the largest single-site flexible AMOLED factory in China, has seen a significant improvement in profitability, with over a 50% year-on-year increase in its flexible AMOLED mobile business [15][20] Product Innovations - Tianma has launched a new high-end OLED technology brand, "Tianma Tiangong Screen," focusing on eye protection and high refresh rates, with capabilities supporting up to 240Hz [16][19] - The "Tiangong Screen" features a peak brightness of 8000 nits and covers 95% of the BT.2020 color gamut, enhancing visual experience and detail precision [17][19] Financial Performance - In the first half of 2025, Tianma reported total revenue of 17.475 billion yuan, a year-on-year increase of 9.93%, and a net profit of 206 million yuan, marking a turnaround from previous losses [20]

Core Viewpoint - Tianma Microelectronics officially launched its new high-end OLED technology brand "Tianma Tiangong Screen" on September 19, marking a significant milestone in its 42-year development and redefining high-end display standards with a focus on health experience [2][13]. Group 1: Brand and Technology Launch - The launch of the "Tianma Tiangong Screen" showcases Tianma's breakthrough in R&D and signifies the company's commitment to high-end product lines, contributing positively to China's display industry [2][5]. - Tianma aims to transition from a traditional "hardware manufacturer" to a "creator of sensory experiences," with the Tiangong Screen as a starting point for a comprehensive user experience system [6]. Group 2: Key Technological Features - The Tiangong Screen emphasizes "super eye protection," "extreme transparency," and "smooth high refresh rate" as its three core technological experiences [7]. - The eye protection feature includes four dimensions: flicker-free, 1nit brightness for eye comfort, reduced harmful blue light to 4.7%, and adaptive ambient light technology [8]. - The transparency aspect achieves a global peak brightness of 8000 nits and covers 95% of the BT.2020 color gamut, enhancing color accuracy and detail [9]. - The high refresh rate capability supports up to 165Hz in mass production and can extend to 240Hz, ensuring smooth operation for gaming and video users [10]. Group 3: Collaborations and Certifications - Tianma has established a joint laboratory with OPPO to collaborate on health display technology research and industry standard development [12][14]. - The Tiangong Screen received a "Visual Health Friendliness" certification from the China Quality Certification Center, confirming its innovative achievements in eye protection technology [12].