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“圈粉” 全球游客,武汉着力打造高素质导游队伍
Chang Jiang Ri Bao· 2025-06-19 00:45
Core Viewpoint - The article highlights the launch of the "Wuhan High-Quality Tour Guide Talent Team Construction Action Plan (2025-2027)" aimed at enhancing the professionalism, branding, and internationalization of tour guides in Wuhan to provide a culturally rich and warm service experience for global tourists [1] Group 1: Talent Development - Wuhan plans to create the first "tourism talent incubation base" in the country, integrating VR tours, intangible cultural heritage experiences, and red culture to enhance tour guides' professional abilities [2] - The "Wuhan Tour Guide Cloud Academy" will be launched to provide immersive learning experiences, combining online and offline training to improve guides' professional skills and cultural literacy [2] - A dual-teacher team of "education experts + cultural tourism backbones" will be established to develop comprehensive educational programs for all age groups, focusing on cultivating versatile talents [2] Group 2: Talent Structure - Wuhan will implement a "precise" stratified training strategy to build a comprehensive tour guide talent matrix, including the establishment of "order classes" in collaboration with local universities to train 1,000 capable guides [3] - A selection of 100 mid-to-senior level guides will undergo specialized training to enhance their service capabilities, including a "Wuhan Tour Guide Etiquette Team" [3] - Five specialized talent pools will be created to cater to international tourists, study groups, and high-end customized travel needs, ensuring a precise match between talent and market demand [3] Group 3: Service Enhancement - A "competition, award, evaluation" mechanism will be established to stimulate the vitality of the tour guide workforce and enhance the industry's attractiveness [4] - A comprehensive evaluation system for tour guide service quality will be developed, linking it to professional title promotions and compensation, fostering a competitive environment [5] - An intelligent interactive VR training system will be developed to enhance language service capabilities, including real-time translation services for less common languages [5] Group 4: Market Positioning - The initiative aims to provide a more diverse and high-quality cultural tourism service experience for global tourists, further enhancing Wuhan's cultural tourism brand and positioning it more prominently in the global tourism market [5]