Core Insights - The primary decision-making factor for i8 owners is the cabin design, with storage space being the least important consideration [2] - The i8 is expected to be a slow-burn model due to high explanation costs associated with its features [5] - There is a notable difference between online public sentiment and offline interactions, with offline feedback being more aligned with the company's values [7] Group 1: Product Insights - The i8's rear design does not impact its aerodynamic performance [4] - Common complaints from i8 owners include minor usability details, such as storage space and the zero-gravity seats, as well as dissatisfaction with the VLA system [8] - If the i8's trunk were to be enlarged, it would require a higher design, which would compromise its aerodynamics [15] Group 2: Leadership and Company Culture - Zhang Xiao, the head of the i8 product line, emphasizes the importance of genuine communication, showing a preference for in-depth discussions over social media engagement [7] - Zhang described the founder, Li Xiang, using terms like "pure" and "growth-oriented," indicating a strong alignment with the company's vision [10] - The company is continuously iterating its market understanding, with some insights remaining from 2022-2023 while others are more current [11]