Core Insights - Starbucks is undergoing a significant adjustment in its equity structure following several months of large-scale price reductions in the Chinese market, indicating a strategic response to increasing competition from local brands like Luckin Coffee and Kudi Coffee [1] - The coffee consumption trend in China is shifting from a "social attribute" to a "daily attribute," with high-quality affordable coffee becoming the mainstream consumer preference, contrasting with the high-end market [1] - The intensifying competition in the freshly brewed coffee sector presents challenges such as high costs and product homogenization, making supply chain capability and stability crucial for the competitiveness of affordable brands [1]