高质量市场拓展

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夯实基础物管根基,拓展多元增值服务,越秀服务持续高质量发展
Di Yi Cai Jing· 2025-04-01 09:23
Core Viewpoint - The real estate market has experienced a slowdown in both supply and demand, leading to increased competition in the property management sector. In this context, Yuexiu Services has focused on enhancing service quality and achieving steady operational performance, with a revenue increase of 20% year-on-year in 2024 [1] Financial Performance - In 2024, Yuexiu Services reported total revenue of 3.868 billion yuan, a 20% increase year-on-year; gross profit exceeded 900 million yuan, up 5.3%; and core net profit, excluding goodwill impairment, was 512 million yuan, reflecting a 5.1% growth [1] - The total dividend for 2024 was 0.169 yuan per share, a 5.6% increase year-on-year, with a dividend payout ratio of 50% based on core net profit [1] Strategic Development - For 2025, Yuexiu Services has set a development strategy of "Lean Services, Striving for New Heights," focusing on digital transformation and enhancing service quality to build a competitive edge [2] - The company aims to deepen service quality across all business segments in 2024, with a strong emphasis on customer needs [7] Business Segments - The non-commercial property management and value-added services segment generated revenue of 3.134 billion yuan, a 19.2% increase, accounting for 81% of total revenue. This segment includes basic property management, non-owner value-added services, and community value-added services [7] - Basic property management services, a cornerstone of Yuexiu Services, achieved revenue of 1.236 billion yuan, up 20.1% [7] - Community value-added services generated revenue of 1.217 billion yuan, with a growth rate exceeding 30%, becoming a key driver of performance [8] Market Expansion - As of the end of 2024, Yuexiu Services' contracted area reached 88.73 million square meters, a 6.3% increase, while the managed area grew to 69.31 million square meters, also up 6.3% [12] - The company has strategically focused on high-quality management projects, with significant new contracts including major national projects, enhancing brand influence and securing government public service channels [13] Regional Focus - Yuexiu Services is concentrating on strategic core cities, particularly in the Guangdong-Hong Kong-Macao Greater Bay Area, where approximately 60% of the managed area is located [14] - The company plans to expand its footprint in economically vibrant cities, targeting a revenue goal of 400 million yuan from external expansion in 2025 [14] New Business Initiatives - Yuexiu Services is exploring new business opportunities in areas such as energy management, environmental governance, and high-end housekeeping, with a focus on light asset operations [11] - The Integrated Facility Management (IFM) service system has been established to cater to B-end clients, enhancing the value of non-residential projects [9][10] Acquisition Strategy - The company is actively looking for acquisition opportunities, particularly in value-added service sectors such as smart home solutions and energy management, with 5 billion yuan of raised funds earmarked for acquisitions [15]