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七家车企抢先亮出2026年销量目标,最低同比涨幅为14%
Xin Lang Cai Jing· 2026-01-08 16:45
Group 1 - Seven car manufacturers, including Geely, Dongfeng, Chery, Great Wall, Leap Motor, Xiaomi, and NIO, have announced their sales targets for 2026, reflecting a survival anxiety and ambition in a new cycle of "high sales, low growth" [1] - The sales targets for 2026 show a minimum year-on-year increase of 14% and a maximum increase close to 70% compared to the actual sales in 2025 [1] Group 2 - Geely is one of the winners of 2025, exceeding its annual target of 3 million units, and has set a 2026 target of 3.45 million units, a 15% increase, with specific brand tasks outlined [2] - Leap Motor has set an aggressive target of 1 million units for 2026, representing a 67.7% year-on-year increase, while Xiaomi aims to increase its target from 350,000 to 550,000 units [2] - Chery, Great Wall, and NIO did not meet their 2025 sales targets, leading to more conservative target settings for 2026 [2] Group 3 - Chery's actual sales in 2025 were 2.8064 million units, achieving 86.1% of its target, and it has adjusted its 2026 target to 3.2 million units, a 14% increase [3] - Great Wall's actual sales were 1.3237 million units, only 33.1% of its target, and it has set a 2026 target of at least 1.8 million units, a 36% increase [3] - NIO delivered 326,000 units in 2025, falling short of its target, and has set a range of 456,000 to 489,000 units for 2026, corresponding to a 40%-50% increase [3] Group 4 - The Secretary-General of the Passenger Car Association, Cui Dongshu, noted that the market order for passenger cars improved significantly in 2025, and expects a strong start in January 2026 due to continued positive fiscal and monetary policies [3]