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低价MONA撑起四成销量,小鹏汽车冲刺四季度盈亏平衡
Guo Ji Jin Rong Bao· 2025-11-18 14:41
Core Viewpoint - Xiaopeng Motors reported a strong Q3 performance with significant revenue growth and reduced net losses, aiming for breakeven in Q4 [2][4][11] Revenue and Sales Performance - In Q3, Xiaopeng achieved revenue of 20.38 billion yuan, a year-on-year increase of 101.8%, with automotive sales contributing 18.05 billion yuan, up 105.3% [2][4] - Total vehicle deliveries reached 116,000 units, a 149.3% increase year-on-year, with the MONA M03 model being the main contributor [4][12] Pricing and Profitability - The rapid increase in sales of the low-priced MONA M03 affected overall revenue growth and vehicle gross margins, leading to a decline in average selling price to 156,000 yuan [6][8] - The gross margin for vehicles was 13.1%, an improvement from 8.6% year-on-year but a decrease of 1.2 percentage points quarter-on-quarter [8] Cost Management and Expenses - Xiaopeng's total expenses for Q3 were 4.92 billion yuan, a 50.92% increase year-on-year, but the growth rate was lower than revenue growth [8][9] - R&D expenses rose to 2.43 billion yuan, a 48.7% increase, while sales and administrative expenses increased by 52.6% to 2.49 billion yuan [8][9] Future Outlook and Product Development - Xiaopeng plans to launch several new models and enhance its technology offerings, including the introduction of the "one car, dual energy" strategy and new AI-driven features [11] - For Q4, the company expects vehicle deliveries between 125,000 and 132,000 units, with total revenue projected between 21.5 billion and 23 billion yuan [11][12]