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茶百道时令新品上市,已与多个优质水果产区达成合作
Bei Ke Cai Jing· 2025-09-12 06:49
Group 1 - The core viewpoint of the articles highlights the launch of seasonal new products by tea brands in China, particularly focusing on the "Fresh Pomegranate" series by Cha Bai Dao, which includes "Fresh Pomegranate Ice Tea" and "Fresh Pomegranate Guava" [1] - On the first day of the launch, Cha Bai Dao sold 200,000 cups of the new pomegranate products, indicating strong market demand [1] - The company emphasizes its supply chain capabilities by collaborating with multiple high-quality fruit production areas to ensure the quality of raw materials [1] Group 2 - Since 2025, Cha Bai Dao has introduced several successful product lines, including the "Oriental Plant" series and "True Fresh Ice Milk" series, which have received positive market feedback [2] - In the second quarter, the sales volume of new products accounted for 28% of the total sales, showing a significant increase in the effectiveness of new product launches [2] - The average daily GMV (Gross Merchandise Volume) per store in the second quarter increased by approximately 15% compared to the first quarter, reaching the highest level in nearly a year [2]