Core Insights - Huawei has launched its first smart screen, MateTV, showcasing innovative technologies that allow users to interact with the TV like a smartphone [1][2] - The MateTV features a 110-inch ultra-thin design, powered by Harmony OS 5 and the Honghu Vivid independent image quality chip, supporting advanced touch controls [1] - AI capabilities enable the MateTV to recognize users, search for content, and serve as a smart home hub [1][2] Group 1 - The MateTV can understand and remember viewing habits and preferences of different family members using the Harmony model and multimodal recognition [2] - The AI search function allows users to find movies by simply stating lines or plot points [2] - The device includes a unique handwriting interaction feature, enabling functionalities like meeting annotations and children's doodling through a magnetic sensing module [6] Group 2 - MateTV's performance is enhanced by a self-developed chip, achieving six times the single-core performance and over ten times the GPU performance compared to industry standards, allowing for quick game startup [6] - The AI algorithms can automatically enhance key visual elements, and the device supports HDR Vivid and Audio Vivid standards for superior audio-visual experiences [6]

Core Viewpoint - Huawei's launch of the MateTV signifies a transformation in the high-end television market, redefining the role of TVs in family life and industry dynamics [1] Group 1: Product Features - The Huawei Smart Screen MateTV introduces flagship smartphone-level control, enabling a "watch and play" experience through features like floating touch, handwriting, and pointing [2] - The device extends interaction to handwriting scenarios, allowing users to make real-time annotations and engage in creative activities with children [2] - The MateTV features a super-thin design with 99% panoramic window visibility and a 36.9mm ultra-slim body, integrating seamlessly into home decor [5] Group 2: AI and Ecosystem Integration - The MateTV acts as a smart hub for families, utilizing AI for personalized viewing records, children's viewing time management, and reminders for special occasions [4] - Its AI search function allows users to find films by quoting lines or scenes, enhancing the viewing experience [4] - Cross-device collaboration enables seamless content transition between mobile devices and the TV, enhancing its role as a "super terminal" in the home [4] Group 3: Audio-Visual Experience - The MateTV is equipped with the independent image chip Honghu Vivid, HDR Vivid, and Audio Vivid standards, delivering cinema-level audio-visual experiences [8] - The device aims to provide a rich and immersive sound environment, allowing users to enjoy high-quality audio and visual content at home [8] - The launch of the MateTV marks a new phase in television technology, driven by independent innovation and a focus on interactive user experiences [8]