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“超级内容”获天使轮融资:马斯克投资人入局,中文播客的商业化奇点已至?
3 6 Ke· 2026-01-04 23:52
Core Viewpoint - The podcast commercialization agency "Super Content" has completed a 3 million yuan angel round of financing, marking it as the only podcast company to secure funding during the capital winter in the past three years [1][26] - The founders believe that the podcast industry is undervalued and has the potential to become a mainstream medium similar to long-form content platforms like iQIYI and Tencent Video within the next 2-3 years [9][16] Company Overview - "Super Content" is founded by two well-known marketing experts, Xia Hanjie and Zhou Long, who have extensive experience in brand marketing and content creation [3][5] - The company aims to become Asia's leading podcast agency, focusing on building a sustainable commercialization system for podcasts [24] Market Context - The podcast market is currently in a state reminiscent of the early days of short video MCNs, with a strong sense of community and collaboration among creators [23] - The podcast industry is experiencing a surge in interest, with notable figures and brands entering the space, indicating a potential shift in market perception [14][26] Future Outlook - The founders predict that 2026 will be a pivotal year for the podcast industry in China, potentially marking its commercialization breakthrough [16][26] - They emphasize the importance of trust and engagement in the podcast format, which can lead to higher commercial value compared to short videos [17][18] Investment Insights - The investment from Qianjiang Capital, led by Simon Wang, highlights the growing interest from Silicon Valley in the Chinese podcast market, suggesting a shift towards a verifiable business system [26] - The founders are exploring various monetization strategies, including partnerships with brands and creators, to establish a stable revenue model [19][24]