以下文章来源于表外表里 ，作者洞见数据研究院 表外表里 . 洞见数据研究院 爱马仕、香奈儿、Prada、奔驰……在一个月活不过千万、体量约等于0.01个抖音的独立播客平台上，看到 一众奢侈品开屏广告，当当不敢相信自己的眼睛。 然而，想到自己试水的前100期节目就创下超30万成交，模式跑通后月成交额一度突破15万，她又觉得这一 切早有预兆。 2025年，似乎是中文播客商业化的爆发之年，超头播客主罗永浩直言，入局"第一天就赚到钱了"；中腰部作 者们，也传来了"年涨粉速度接近过去5年一半""月入数十万"的好消息。 平台大战同步升温，抖音、B站、小红书纷纷抢滩视频播客；视频号、快手和百度将目光投向音频播客，与 喜马拉雅等老玩家正面交锋，整个赛道如火如荼。 但翻开"沸腾"的封面，下一页却写着截然不同的故事。 拥有50万+订阅量的"顶流"播客《不合时宜》，在今年4月被曝拖欠实习生工资。负责人的回应令吃瓜群众 惊呼：金字塔顶端的播客主，一年盈利竟只有13万。 这不是个例，数据显示，国内全职进行播客创作的作者大约只占20%，核心原因就是收入完全无法养活自 己。 播客，一面是焕发蓬勃生机的新大陆，一面却是为掘金者量身定制的"甜 ...

据娱乐资本论独家获悉，播客商业化经纪公司"超级内容"已完成300万元天使轮融资。根据公开资料显示，超级内容是近三年来唯一一家在资本寒冬中仍逆 势获得融资的播客公司。 2025年播客赛道风起云涌，小红书、B站等纷纷以视频播客概念搅动播客市场，但一级市场依然处于谨慎观望状态，播客厂牌相关的融资信息依然停留在 2022年前。因此在当下语境下，任何一家非AI、非具生智能等热点相关的投融资事件具有强烈的反共识指向意义。 那么，每年都说的"播客元年"真的要来了吗？资本为何在此刻下注播客赛道？为此超级内容团队也对外释放了自己的思考。 据悉，超级内容团队的创始团队是2位在业内富有声誉的营销专家： 创始人夏翰杰曾任500强企业品牌副总，倍轻松集团、城市集团营销顾问，曾多次孵化新消费品牌从0至亿，新书《内容力》也即将出版发行。 而联合创始人周龙更是来头不小：中国营销100人，中国广告年度最佳CMO，金狮奖及金投赏评委，首位引入好莱坞IP联名的中国人，美特斯邦威前CMO， 操盘美特斯邦威从3亿到100亿，我们所耳熟能详的《奇葩说》便是周龙参与过的经典案例，在奇葩说仅仅是一份策划案时，周龙独具慧眼的给到了马东当时 唯一的启动资金，这 ...

据娱乐资本论独家获悉，播客商业化经纪公司"超级内容"已完成300万元天使轮融资。根据公开资料显示，超级内容是近三年来唯一一家在资本寒冬中仍 逆势获得融资的播客公司。 创始人夏翰杰曾任500强企业品牌副总，倍轻松集团、城市集团营销顾问，曾多次孵化新消费品牌从0至亿，新书《内容力》也即将出版发行。 而联合创始人周龙更是来头不小：中国营销100人，中国广告年度最佳CMO，金狮奖及金投赏评委，首位引入好莱坞IP联名的中国人，美特斯邦威前 CMO，操盘美特斯邦威从3亿到100亿，我们所耳熟能详的《奇葩说》便是周龙参与过的经典案例，在奇葩说仅仅是一份策划案时，周龙独具慧眼的给到 了马东当时唯一的启动资金，这才有了后来节目的一路长虹。 本轮投资方千将资本虽国内不甚耳闻。但其创始人Simon Wang则是长期活跃在美国硅谷投资界的老朋友，曾是美国著名初创投资机构Wefounder早期股 东，成功投资马斯克XAI及SapceX、成功投资现OpenAI创始人山姆·奥特曼的YC，并成功投资硅谷著名项目DNA.US至上市。 以下是【超级内容】的专访： 十年前我押中了网综奇葩说，十年后我正在播客下注 娱乐资本论：作为操盘过百亿生意的营 ...

以下文章来源于表外表里 ，作者洞见数据研究院 表外表里 . 洞见数据研究院 将投中网设为"星标⭐"，第一时间收获最新推送 既是"流量洼地"，又是"客单价高地"。 作者丨 刘钰民 编辑丨 曹宾玲 来源丨 表外表里 爱马仕、 香奈儿、 Prada 、奔驰 ……在一个 月活 不过 千万 、 体量约等于 0.01 个抖音的独立 播客平台上，看到一众奢侈品开屏广告，当当不敢相信自己的眼睛。 然而，想到 自己 试水的 前 100 期节目就创下超 30 万成交，模式跑通后月成交 额 一度突破 15 万，她又觉得这一切早有预兆 。 2025 年，似乎是 中文播客 商业化 的 爆发 之年， 超头播客主罗永浩直言，入局 " 第一天就赚到 钱了 "； 中腰部作者 们，也传来了 " 年涨粉速度接近过去 5 年一半 "" 月入数十万 "的好消息。 平台大战 同步升温 ， 抖音、 B 站 、 小红书纷纷抢滩视频播客 ； 视频号、快手和百度将目光投 向音频播客，与喜马拉雅等 老 玩家正面交锋，整个赛道如火如荼。 但 翻开 " 沸腾 " 的 封面 ， 下一页却写着截然不同的故事。 拥有 50 万 + 订阅量的 "顶流"播客 《不合时宜》 ， ...

Core Viewpoint - The discussion between Zhang Peng and Luo Yonghao at the "Geek Park Innovation Conference 2026" highlighted the controversy surrounding excessive advertising in Luo's podcast "Luo Yonghao's Crossroads," where he denied that guests need to pay large sums to appear on the show [2][3]. Group 1: Podcast Advertising and Content Integrity - Luo Yonghao acknowledged that advertising is essential for the podcast's free operation but insisted it does not compromise content quality [2][3]. - He refuted rumors that guests must pay to appear on the podcast, labeling such claims as slander and emphasizing that the podcast is not a pay-to-play platform [2][3]. - Luo expressed that if he were to accept payment for guest appearances, it would lead to content interference, undermining the quality and integrity of the show [2][3]. Group 2: Podcast Development and Audience Engagement - The podcast "Luo Yonghao's Crossroads" was inspired by suggestions from industry peers and aims to feature deep conversations with tech leaders and entrepreneurs [3][4]. - As of now, the podcast has garnered 775,000 followers, with average episode views around 10 million, peaking at 30 million for some episodes [4]. - Luo indicated that if the podcast's performance continues to excel, there may be a shift to increase the frequency of episodes from once a week to twice a week [4]. Group 3: Future Aspirations and Industry Context - Luo Yonghao expressed excitement about the current AI revolution, viewing it as a significant opportunity for innovation and product development [5]. - He mentioned that his company, "Xihongxian," focuses on AR technology and plans to unveil an AI software developed internally by the end of the year [4][5].

专题：极客公园创新大会2026 「年轻人，不要怕，没什么可怕的。」 整理｜连冉 编辑｜靖宇 来源｜极客公园 2025 年年底，罗永浩又来到了极客公园的舞台。 罗永浩在极客公园 IF 2026 的舞台上十分坦诚。面对极客公园创始人&总裁张鹏，罗永浩说在新项目「罗永浩的十字路口」找到了新的自洽：克制自己的 天分。 罗永浩发现做播客的核心不是「我要做什么」，而是「我不要做什么」——不再追求口舌上的压制，而是把舞台留给那些中国最了不起的精英。 虽然坚持不接受花钱上播客，但他却用这种方式，完成了另一种维度的「一网打尽」。 面对这群「连怕的意识都没有」的年轻创业者，罗永浩的心情复杂，「既为他们高兴，又为自己生气」。 高兴的是今天所有的门对年轻人都是开着的，他们很早就接触到了最好的东西；生气的是自己年轻时候物质和文化没那么充裕。但令他欣慰的是，锤子科 技虽然失败了，但它留下的「遗产」依然滋养着新一代的产品经理——这或许是他被迫「德高望重」的原因。 但他显然并没打算就此交班。「主要是靠事业不成功」，这句自嘲背后是他依然旺盛的斗志。 面对比工业革命还宏大的 AI 浪潮，他直言，「这轮要是做不出来，就没借口了」。未来十年，手机依 ...

Group 1 - The core idea of the article revolves around Luo Yonghao's reflections on his journey in the tech industry, his new podcast venture, and his views on the younger generation of entrepreneurs [2][3][4] - Luo emphasizes the importance of not just pursuing success but also understanding what to avoid in his new podcast project, "Luo Yonghao's Crossroads" [5][6] - He expresses a mix of pride and frustration regarding the current generation of young entrepreneurs, noting that they have access to resources and opportunities that were not available in his youth [3][4][44][45] Group 2 - The podcast has achieved significant viewership, with episodes averaging around 10 million views, indicating a successful engagement strategy [13][12] - Luo insists that the podcast does not accept paid appearances, maintaining a principle of integrity and quality in content creation [16][18][19] - The selection criteria for podcast guests focus on elite individuals across various industries, aiming to provide in-depth discussions that are not limited by traditional media constraints [19][22] Group 3 - Luo discusses the operational workflow of the podcast, which includes a thorough research process and a flexible interview style that allows for organic conversation [24][25] - He highlights the importance of balancing preparation with spontaneity during interviews, ensuring that the content remains engaging and informative [27][30] - The podcast aims to bridge the gap between technical topics and general audiences, making complex subjects accessible to a wider demographic [40][41] Group 4 - Luo reflects on the evolution of the tech landscape, particularly in Shenzhen, where young entrepreneurs are innovating in hardware and software integration [52][54] - He notes that the current generation of entrepreneurs is more adept and has a better starting point than previous generations, which can lead to significant advancements in various fields [44][46] - The upcoming "Crossroads Annual Technology Innovation Sharing Conference" aims to showcase innovative products from both established and emerging companies, emphasizing the importance of innovation in the tech industry [52][72]

2025 年年底，罗永浩又来到了极客公园的舞台。 罗永浩在极客公园 IF 2026 的舞台上十分坦诚。面对极客公园创始人&总裁张鹏，罗永浩说在新项目「罗永浩的十字路口」找到了新的自洽：克 制自己的天分。 罗永浩发现做播客的核心不是「我要做什么」，而是「我不要做什么」——不再追求口舌上的压制，而是把舞台留给那些中国最了不起的精英。 虽然坚持不接受花钱上播客，但他却用这种方式，完成了另一种维度的「一网打尽」。 面对这群「连怕的意识都没有」的年轻创业者，罗永浩的心情复杂，「既为他们高兴，又为自己生气」。 高兴的是今天所有的门对年轻人都是开着的，他们很早就接触到了最好的东西；生气的是自己年轻时候物质和文化没那么充裕。但令他欣慰的 是，锤子科技虽然失败了，但它留下的「遗产」依然滋养着新一代的产品经理——这或许是他被迫「德高望重」的原因。 但他显然并没打算就此交班。「主要是靠事业不成功」，这句自嘲背后是他依然旺盛的斗志。 面对比工业革命还宏大的 AI 浪潮，他直言，「这轮要是做不出来，就没借口了」。未来十年，手机依然不会被取代，而罗永浩也依然没准备退 场。 罗永浩说自己还能「再折腾十几年」，因为他想象中的那一天，那个技术 ...

Group 1 - The core idea of the article revolves around the evolution of 罗永浩's career and his insights on the current generation of young entrepreneurs, emphasizing the importance of innovation and the changing landscape of technology [2][3][4] - 罗永浩 expresses a sense of both pride and frustration regarding the younger generation, acknowledging their access to better resources compared to his own upbringing [45][46][48] - The podcast "罗永浩的十字路口" serves as a platform for 罗永浩 to share his experiences and insights while also providing a space for elite individuals from various fields to share their stories [18][21][22] Group 2 - The podcast's success is attributed to its unique approach of combining video and audio formats, which aligns with the commuting habits of the Chinese audience [10][11][12] - 罗永浩 emphasizes the importance of selecting guests based on their excellence in their respective fields, aiming to capture the insights of top talents in China [18][19] - The podcast has achieved significant viewership, with episodes averaging around 10 million views, indicating a strong market demand for quality content [11][12] Group 3 - 罗永浩 highlights the necessity of innovation in the tech industry, particularly in hardware, and expresses admiration for the young entrepreneurs in Shenzhen who are pushing boundaries [53][54][56] - The upcoming "十字路口年度科技创新分享大会" aims to showcase innovative products from various teams, reinforcing the commitment to support and promote new ideas [53][72] - The conversation reflects a broader trend in the tech industry where young entrepreneurs are increasingly recognized for their contributions and potential [70][71]

Core Insights - The report indicates that the Chinese podcast industry is in a "revival period," with the audience size reaching 120-140 million in 2023 and expected to exceed 170 million by 2025, with a market size projected to surpass 5 billion RMB [11][12][13]. Group 1: Market Overview - The podcast market in China is characterized by a unique positioning within the "ear economy," capturing a high-value audience that is well-educated and affluent [11][12]. - The audience demographics show that over 80% are from Generation Z and Millennials, with more than 60% located in first-tier and new first-tier cities [11][12]. - The listening scenarios are primarily commuting (65.8%), household chores (48.2%), and before sleep (42.5%), with an average listening duration exceeding 30 minutes and a completion rate of 60%-80% [11][12]. Group 2: Industry Structure - The podcast ecosystem is thriving, with active podcast programs increasing from less than 10,000 in 2019 to over 50,000 in 2023, supported by MCNs like JustPod and PodFest China [11][12]. - The distribution platforms are characterized by a "one strong, many strong" model, with platforms like Ximalaya holding significant traffic advantages, while niche platforms like Xiaoyuzhou create high-engagement communities [11][12]. - The content categories have expanded from general culture and talk shows to include technology, finance, psychology, and podcast dramas, with talk shows accounting for 30.5% of listening time [11][12]. Group 3: Commercialization and Revenue - Advertising is the primary revenue model, accounting for over 70% of income, with host-read ads showing high conversion rates due to trust [11][12]. - The podcast market's total revenue was approximately 1-1.5 billion RMB in 2021, with expectations to exceed 5 billion RMB by 2025, driven mainly by advertising revenue [11][12]. - The industry faces challenges in monetization, including the "data black box" issue, balancing creator commercialization with content quality, and platform revenue-sharing disputes [11][12]. Group 4: Future Trends - The report predicts four major trends: AIGC technology will enhance content production and distribution; video podcasts will lower listening barriers; smart devices will create new listening scenarios; and improved data monitoring standards will accelerate commercialization [11][12][13].