黄金周
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为何我们仍需要“黄金周”
Yang Zi Wan Bao Wang· 2025-10-15 11:02
Group 1 - The "Golden Week" holiday, which combines National Day and Mid-Autumn Festival, serves as a significant economic boost for businesses and is a crucial indicator of China's economic vitality, with some small tourism enterprises relying heavily on this short period for annual profits [1][2] - Concentrated marketing efforts during the Golden Week are more effective for attractions and tourism platforms compared to year-round dispersed marketing, as the heightened attention and engagement during this period can lead to viral trends and increased visitor numbers [2] - For many overworked employees, the Golden Week represents one of the few opportunities for family travel and relaxation, despite the anticipated crowds and inconveniences, highlighting a societal pressure to participate in holiday activities [2] Group 2 - The Golden Week system, implemented in 1999, has evolved over 26 years, prompting discussions on its significance and the need for improved services and flexible vacation policies to enhance the travel experience and promote high-quality development in the tourism market [3]