Core Insights - The rapid development of new media has significantly increased its penetration across various industries, including the gold and jewelry sector, which is actively leveraging new media for brand promotion and marketing [1] - A report titled "2025 New Media Matrix Influence Ranking of Gold and Jewelry Enterprises" was released, analyzing the performance of 129 mainstream gold and jewelry companies on four key platforms: WeChat, Douyin, Video Accounts, and Xiaohongshu [1][6] - The data indicates that these companies collectively operate over 3,500 accounts and have published more than 140,000 pieces of content, achieving over 20 million views, 4.6 million shares, 800,000 comments, and 7.7 million likes in the first half of 2025 [1][6] Industry Analysis - Leading companies such as Zhou Dasheng, Zhou Dafu, and Lao Fengxiang exhibit distinct competitive advantages across various dimensions, including account quantity, content output, reading volume, social sharing, user comments, and likes [3][4] - The top ten brands contribute over 60% of the total content published and account for over 80% of user interactions, indicating a significant head effect in the industry [6] - Nearly 60% of gold and jewelry companies have established a presence on three or more platforms, while only 19% are active on a single platform, showcasing a trend towards multi-platform strategies [6] Ranking Insights - The top ten companies in the new media influence ranking are as follows: 1. Zhou Dasheng - 782.4 2. Zhou Dafu - 770.5 3. Zhou Liufu - 765.5 4. Liufu Jewelry - 747.0 5. Lao Fengxiang - 728.2 6. Lao Miao - 712.9 7. Zhou Shengsheng - 710.2 8. Meng Hui Yuan - 695.8 9. Lin Chao Jewelry - 683.2 10. Liu Gui Fu - 642.4 [4] Strategic Implications - The new media landscape for gold and jewelry in 2025 is characterized by a "full-domain layout with key breakthroughs," where leading brands are not limited to a single platform but are building influence across multiple channels [6] - The ranking serves as a valuable tool for companies to understand their position within the industry and to refine their new media strategies based on their unique resources and market positioning [6]