Core Insights - TikTok Shop is launching a "Global Black Friday" campaign across eight key markets, with significant investment in promotional resources exceeding 10 billion [1] - The platform's performance during the 2024 Black Friday event saw GMV surpassing 100 million USD, indicating strong business growth for merchants [1] - The upcoming Black Friday event is seen as a critical opportunity for cross-border sellers to establish competitive advantages [1] Group 1: Operational Challenges and AI Integration - The extended duration of the Black Friday promotion poses unprecedented challenges in team responsiveness and resource coordination [3] - AI operational tools are expected to see explosive growth in 2025, helping sellers efficiently analyze product trends and optimize selection processes [3][5] - AI tools can significantly enhance content production efficiency, allowing for rapid generation of video materials tailored to platform trends [5][11] Group 2: Strategic Content and Marketing Approaches - Successful merchants prepare extensive video content for A/B testing to identify the most effective versions for conversion [5] - A structured content marketing strategy is recommended, involving early product selection and material preparation to ensure sufficient resources during the promotion [12][13] - TikTok Shop encourages merchants to focus on evergreen products and seasonal trends, with incentives for new product launches and promotional activities [11][13] Group 3: Data Analysis and Continuous Improvement - Post-event data analysis is crucial for teams to leverage insights from the promotion, enhancing future strategies [9] - Tools from various SaaS providers offer multi-dimensional analysis capabilities, helping teams identify high-performing content and audience preferences [9][14] - Continuous understanding of consumer behavior and effective content creation remain essential, despite the use of AI tools [11] Group 4: Market Expansion and Entry Strategies - TikTok Shop has relaxed entry requirements for the European market, presenting new opportunities for merchants [15] - Successful case studies, such as Euhomy's 300% growth in Europe, highlight the potential for significant market gains [15] - Merchants are encouraged to proactively prepare their product offerings and content strategies to capitalize on emerging opportunities [15]