炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 9月1日，近日，有网友发现巴黎世家官网上架了一款蓝色可折叠托特包，其外观设计酷似日常使用的普 通塑料袋但定价却非常高昂，引发广泛关注与热议。 巴黎世家官网显示，这款托特包定价8200元，亮相于巴黎世家2025冬季系列Look 25。该款托特包采用 了Dyneema面料，正面饰以Balenciaga标识印花。目前，这款新包在官网显示为缺货状态。 《贵圈》栏目观察发现，这并非巴黎世家首次因新品设计引发争议。在此之前，巴黎世家还推出过4000 元一个的"包租婆钥匙"发圈、6700元一条的宜家同款浴巾、1.2万元一双的破烂鞋以及售价达2700元 的"童年同款"铁发卡。 有分析师认为，"'黑红也是红'策略在短期内确实能够迅速提升品牌的知名度和话题性，为品牌带来流 量和短期销售增长。但从长期来看，可能会损害品牌的形象和声誉，导致品牌形象变得模糊不清或负面 化。"（闫妍） 责任编辑：何俊熹 公开信息显示，Dyneema是一种超强聚乙烯纤维，也号称是"世界上最强的纤维"，它以最小的重量提供 最大的强度，以重量计，Dyneema的强度是钢的15倍之多。此 ...

Core Viewpoint - Balenciaga's recent controversial product launches, such as a 2,700 yuan hairpin that resembles a 1 yuan version available on e-commerce platforms, highlight the brand's strategy of leveraging controversy to maintain market attention and drive sales, though this approach may risk long-term brand loyalty and image [1][2][3][4]. Product Strategy - Balenciaga continues to release perplexing fashion items, including the 2,700 yuan hairpin and previously criticized products like a 4,000 yuan keychain and a 6,700 yuan bath towel, which have sparked public debate [2][7]. - The hairpin's design is nearly identical to a standard iron hairpin, with its high price attributed to the Balenciaga branding rather than material or craftsmanship [3][7]. - Despite the high prices, these controversial items often lead to increased sales and limited stock availability, indicating a successful short-term sales strategy [3][4]. Financial Performance - In 2024, the global luxury goods market experienced a downturn, with total sales dropping to 1.478 trillion euros, a 2% decline year-on-year, and a loss of approximately 50 million consumers [11]. - Kering Group, Balenciaga's parent company, reported a 12% decrease in revenue to 17.194 billion euros and a 62% drop in net profit to 1.133 billion euros for the same year [11][12]. - The decline in performance is primarily linked to poor sales of Gucci, which accounts for nearly half of Kering's total revenue, with a 23% year-on-year revenue decrease [12][13]. Brand Image and Consumer Sentiment - The reliance on controversy for brand visibility has raised concerns about potential long-term damage to Balenciaga's reputation, as negative consumer experiences and complaints have been widely shared on social media [16][17]. - Instances of poor customer service and product quality issues have led to significant consumer dissatisfaction, with numerous complaints filed against the brand [16][17]. - Analysts warn that if Balenciaga fails to convert controversy into a positive brand image, it may face challenges in maintaining its position in the luxury market, especially during a period of industry contraction [17].