Workflow
发卡
icon
Search documents
内裤剪一刀,敢卖4500?
3 6 Ke· 2025-06-09 04:47
Group 1 - Balenciaga has released a controversial women's blue knitted skirt priced at 4500 yuan, which many consumers initially mistook for men's underwear, leading to widespread mockery online [1][3][5] - The skirt is part of Balenciaga's 2025 Fall Collection and features a unique design with a Balenciaga logo at the waistband and an unconventional cut [3][5] - The brand is known for its unconventional designs, including a "Peking Duck Bag" priced at 15500 yuan, which resembles a potato chip bag and has garnered significant attention [5][11] Group 2 - Balenciaga's history of producing "expensive and incomprehensible" designs is rooted in its brand identity, which emphasizes innovation and avant-garde fashion [19][22] - The current creative director, Demna Gvasalia, has been pivotal in pushing the brand's boundaries since his appointment in 2015, leading to a notable increase in sales from approximately 350 million euros in 2015 to an estimated 2.5 billion euros in 2023 [20][22] - Despite a predicted decline in sales for 2024, Balenciaga's overall performance remains relatively stable compared to the broader luxury goods market [20][22] Group 3 - The concept of "expensive and useless" items is prevalent in the luxury goods sector, serving as a marketing strategy to attract attention and create discussions around the brand [23][31] - Balenciaga's pricing strategy and unique designs contribute to its brand allure, as consumers often engage in discussions about the absurdity of the products, which in turn enhances brand visibility [33][34] - The phenomenon of "conspicuous consumption" is highlighted, where luxury goods serve as a status symbol, and the discussions surrounding their impracticality further solidify their market presence [33][34]
PhotonPay光子易与摩根大通达成战略对话,共助企业全球化进阶
Sou Hu Cai Jing· 2025-06-06 02:21
近日,PhotonPay光子易与全球领先金融服务机构摩根大通(J.P. Morgan)于欧洲举行高层会谈。PhotonPay光子易创始人兼首席执行官陈敏(Lewison Chen)与摩根大通董事总经理(Managing Director)兼全球非银机构支付业务负责人Jason Clinton、摩根大通Kinexys全球联席负责人Naveen Mallela率领核心 团队,就全球支付行业的创新发展路径、技术革新趋势及未来合作方向展开了深度对话与战略磋商。 在严格遵循全球合规监管框架的前提下,PhotonPay光子易构建了覆盖全球主要经济体的本地化服务网络,依托其创新的数字化金融基础设施解决方案,为 企业客户提供从跨境贸易拓展到海外市场深度运营的一站式全周期服务支持,助力企业实现全球化战略布局。 着眼未来,PhotonPay光子易将持续深化与国际金融机构的战略合作,通过构建更开放、灵活、可扩展的金融服务,弥合全球商业中的金融摩擦,助推企业 在复杂多变的市场环境中行稳致远。 Lewison表示:"市场机遇是促成颠覆性创新的基础,而市场需求是真正推动企业持续创新的动力。过去十年间,PhotonPay光子易始终以用户需 ...
1元发卡卖2700元!巴黎世家“坑死”有钱人 | 5D调查
新浪财经· 2025-03-03 01:01
【5D观察家 · 点评】 巴黎世家,真可谓"不坑穷人"。 4000元一个的"包租婆钥匙"发圈、6700元一条的宜家同款浴巾、1.2万元一双的破烂鞋……最近,它又 推出的一组售价2700元的"童年同款"发卡。 这一次,富人也有些迷茫了。因为其同款在电商平台只需要1元。 长时间以来,巴黎世家都通过这种争议性产品制造话题,以维持品牌的热度,这种"黑红也是红"的策 略,也会对品牌的长期形象造成损害。毕竟,奢侈品不仅仅是价格的象征,更是文化、工艺和品位的体 现。如果品牌一味追求话题性,而忽视产品的真正价值,最终可能会失去消费者的忠诚。 文|新浪财经 闫妍 每年巴黎世家总要推出几样让普通人看不懂的时尚单品。 最近该品牌的"不坑穷人"系列又更新了:继4000元钥匙发圈被骂上热搜后,巴黎世家又推出了 2700元一组的"天价发卡",再次引发热议。 通过官网图片和介绍可以看到,这款产品外观与普通铁发卡几乎一模一样,只是表面印有银色BB Balenciaga标识。不论从材质、工艺、创新性还是艺术性,似乎都难以支撑其高昂的定价。 对于这样一款售价高达2700元的"童年同款"铁发卡,许多网友表示不解:"果然巴黎世家不骗穷 人。"也有人 ...