Core Insights - The Dragon Boat Drift Competition in Foshan has significantly boosted local tourism, with a 167% year-on-year increase in travel orders during the Dragon Boat Festival, and hotel and flight bookings more than doubling [1][10] - The event has led to the creation of new cultural and tourism activities, enhancing the overall visitor experience and promoting local traditions [3][21] Group 1: Event Impact - The Dragon Boat Drift event has attracted large crowds, leading to a vibrant "event economy" in surrounding villages, with local businesses reporting early booking inquiries as early as February 2025 [10][11] - Traditional activities have been innovatively combined with the Dragon Boat Festival, such as the "Dragon Boat Rice" event, where households prepare meals to welcome visitors [3][5] Group 2: New Business Opportunities - The Dragon Boat Festival has inspired new consumption models, including themed markets and events like "Dragon Boat on the River Map," which enhance holiday shopping experiences [11][14] - The introduction of new merchandise, such as dragon boat figurines, has become popular among tourists, indicating a trend towards collectible items related to the festival [8] Group 3: Cultural Integration - Various regions are integrating local cultural heritage into the Dragon Boat Festival, with events showcasing traditional crafts and performances, attracting both domestic and international tourists [18][22] - The combination of modern commercial activities with traditional festivities is creating a unique cultural landscape, as seen in locations like the Suzhou River, where traditional and contemporary elements coexist [19][21]