Core Viewpoint - The phenomenon of "policy transfer," common in car and long-term insurance sales, is increasingly appearing in the short-term health insurance sector, indicating a shift in consumer behavior and insurance marketing strategies [1][2]. Group 1: Policy Transfer in Short-Term Health Insurance - Policy transfer allows customers to switch their insurance responsibilities and premiums to another company before their current policy expires, with the potential to waive the 30-day waiting period [2][3]. - Various short-term health insurance products, such as China Pacific Insurance's "Jin Yi Bao" and ZhongAn Insurance's "Zhong Min Bao," currently support policy transfers, reflecting a competitive market [2][3]. Group 2: Conditions and Complexity of Policy Transfer - Different insurance products have specific conditions for policy transfer, such as the requirement for the previous policy to be active and the absence of claims [3]. - The policy transfer process is more complex than direct purchasing, requiring customers to submit health disclosures and specific coverage details, which increases operational costs for insurance companies [3][4]. Group 3: Changing Consumer Demand and Market Dynamics - The demand for health insurance is evolving, with consumers favoring products that cover external medications and special medical services, driven by changes in medical insurance payment methods [3][4]. - Insurance brokers are actively promoting policy transfers as a strategy to retain existing customers and increase commissions through the sale of more comprehensive high-end health insurance products [3][4].