Core Viewpoint - The resignation of Hou Xiaohai, the chairman and executive director of China Resources Beer, marks a significant transition for the company, which he has led for over 20 years, during which he played a crucial role in transforming the company into a leading player in the beer industry [1][9]. Company Development - China Resources Beer began its journey in 1993 with the acquisition of Shenyang Brewery and has grown into a beer giant through various strategic acquisitions and branding efforts [2]. - Hou Xiaohai joined the company during its early stages and was instrumental in establishing the Snow Beer brand, which has become a significant part of the company's identity and marketing success [2][4]. - Under his leadership, the company launched the "3+3+3" strategic plan aimed at organizational restructuring, capacity optimization, and brand rejuvenation, which has been pivotal for its growth [4][5]. Financial Performance - During Hou's tenure, the company's revenue increased significantly, with net profit rising from 1.33 billion to 4.76 billion yuan, and net assets growing from under 20 billion to 35.58 billion yuan [6]. - In 2024, the gross margin reached 42.6%, and net cash inflow was 6.93 billion yuan, both marking five-year highs [7]. - The sales of high-end products have shown substantial growth, with a 35% increase in the sales of premium beer and a notable rise in the market share of mid-range and above beers [7]. Strategic Initiatives - The "3+3+3" strategy has yielded positive results, with the first three years focusing on internal reforms, the next three on quality and high-end development, and the final three aimed at surpassing competitors [5][6]. - The company has also ventured into the white liquor market, acquiring stakes in several liquor companies, which aligns with its strategy to diversify and enhance its product offerings [6]. Organizational Culture and Future Outlook - China Resources Beer has cultivated a market-oriented corporate culture, emphasizing strategic alignment, organizational structure, and cultural support for its business objectives [10]. - The company is positioned to continue its growth trajectory, leveraging its established market presence and strategic initiatives to navigate the evolving economic landscape [12][17]. - The upcoming years are expected to be crucial as the company aims to solidify its high-end market position and further develop its white liquor business [7][17].