Group 1 - The core event is the launch of JD.com's "Heartfelt Shopping Season" for the upcoming 520 festival, featuring a wide range of products from luxury brands such as Helena Rubinstein, Armani, Longines, SK-II, Lancôme, and Zhou Dazheng [1][3][14] - The promotional campaign includes various discounts and offers, such as a discount of 30 for every 200 spent, exclusive 85% off for gifts, and special gifts like flowers, movie tickets, and beauty gift boxes [1][3][14] - The event emphasizes the importance of beauty and skincare products as ideal gifts for loved ones, highlighting specific products like Lancôme's limited edition gift box and SK-II's exclusive offerings [5][3] Group 2 - The campaign features attractive gift combinations, such as buying essence to receive gold foil, and purchasing fragrance gift boxes to receive flowers, enhancing the shopping experience [3] - Watches are promoted as stylish gifts that add a sense of occasion, with options like Longines' Moonphase watch and Casio's BABY-G sports watch for different demographics [7] - Jewelry is highlighted as a romantic gift choice, with options like Pandora's bracelet set and Swarovski's necklace, appealing to consumers looking for elegant accessories [9][10] Group 3 - Fashionable bags are also presented as great gift options, including Burberry's mini bowling bag and Tory Burch's tote bag, catering to various styles and needs [12] - The campaign encourages consumers to access the shopping event through the JD app, emphasizing the convenience of immediate availability of products [14]