Core Viewpoint - The reputation of Li Jiaqi's live streaming sales is declining as consumers perceive prices to be higher than official store prices, leading to complaints and dissatisfaction [2][3][5]. Price Comparison Issues - Consumers have reported instances where products in Li Jiaqi's live stream are more expensive than in official stores, such as an eye protection lamp priced at 421 yuan in the live stream compared to 417 yuan in the official store [2][7]. - A heated discussion has emerged regarding the phenomenon of pre-sale prices being higher than current prices, with examples including a face mask pre-sale price of 308 yuan while the current price is only 291 yuan [14][16]. Consumer Complaints - The complaint volume related to Li Jiaqi on the Black Cat platform reached 19,774, significantly higher than other influencers, indicating a growing consumer dissatisfaction [9]. - Consumers have expressed frustration over unexpected price discrepancies during the purchasing process, with some reporting that the final payment was much higher than initially indicated [11][17]. Market Dynamics - The decline in Li Jiaqi's price competitiveness reflects a broader trend in the live streaming e-commerce industry, where the myth of "lowest prices" is being challenged as influencers face increased costs and reduced bargaining power [17]. - Industry analysts suggest that the pre-sale model still holds value for businesses, as it helps in forecasting demand and securing cash flow, but it must be transparent to enhance consumer experience [18].