Investment Rating - The investment rating for the media internet industry is "Positive" (maintained) [4] Core Views - The report highlights the acceleration of AI applications in vertical business scenarios, suggesting a focus on the transformative significance of new scenarios and interaction models. It emphasizes the ongoing high growth trend in the cultural technology industry, particularly in AI applications, gaming, new consumption trends, and policy-driven developments in the television and sports sectors [5][6][8][10]. Summary by Sections Industry Performance - From September 8 to September 12, 2025, the Shanghai Composite Index increased by 1.52%, the Shenzhen Component Index rose by 2.65%, and the CSI 300 Index grew by 1.38%. The media sector ranked fourth among all industries with a growth of 4.27% [14][15]. Gaming Sector - Major companies like Tencent, Gigabit, and Giant Network demonstrated strong performance resilience and new game contributions. The report anticipates continued positive trading based on the performance of quality products, with Q3 expected to show stronger financial validation. The gaming market is characterized by a unique logic of product performance leading to EPS upgrades and valuation recovery, with no strong bubbles currently observed [5][6][10]. Film and Television - The report notes that several high-quality films are set to be released during the upcoming holiday period, which is expected to drive steady growth in the box office market. It recommends focusing on key film producers and cinema/ticketing companies [6][7]. The television sector is expected to enter a new phase of content creation and development, driven by new policies aimed at enhancing content supply [7][8]. Internet Sector - The report advises a rational assessment of platform strategies in food delivery and instant retail, suggesting that market competition will stabilize as low-price competition is regulated. It highlights the resilience of major platforms like Tencent, Alibaba, and Meituan, and emphasizes the importance of AI technology and applications in driving industry development [8][10]. AI Applications - The report suggests focusing on AI applications that have clear revenue structures, particularly in education, e-commerce, marketing, and gaming. It notes significant advancements in AI-driven e-commerce live streaming and the potential for AI-generated video technology to enhance content production processes [10][11]. National Publishing and Media - The report emphasizes the importance of state-owned media companies in driving industry consolidation and the exploration of new business models in education and other emerging sectors [11].