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尼尔森IQ携手高德云图推出“通路云图”
Zheng Quan Ri Bao Wang· 2025-07-11 07:13
Group 1 - NielsenIQ and Gaode Cloud Map have signed a strategic cooperation agreement to launch a new retail intelligence solution called "Channel Cloud Map" [1][2] - The solution aims to combine NielsenIQ's century-old fast-moving consumer goods methodology with Gaode's spatial intelligence technology to provide brands with precise distribution decision support [1] - The "Channel Cloud Map" will offer a comprehensive, real-time updated list of core offline retail channels and category sales indices at the store level, enabling brands to achieve precise market positioning [1] Group 2 - The collaboration signifies a major breakthrough in digital empowerment for the retail sector, marking the transition from experience-driven to data-driven paradigms in retail channel management [2] - The partnership is seen as an important milestone in the integration of retail monitoring technology with spatiotemporal big data, ushering in a new era of intelligent decision-making in the fast-moving consumer goods industry [2]