零售行业数字化转型

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尼尔森IQ携手高德云图推出“通路云图”
Zheng Quan Ri Bao Wang· 2025-07-11 07:13
Group 1 - NielsenIQ and Gaode Cloud Map have signed a strategic cooperation agreement to launch a new retail intelligence solution called "Channel Cloud Map" [1][2] - The solution aims to combine NielsenIQ's century-old fast-moving consumer goods methodology with Gaode's spatial intelligence technology to provide brands with precise distribution decision support [1] - The "Channel Cloud Map" will offer a comprehensive, real-time updated list of core offline retail channels and category sales indices at the store level, enabling brands to achieve precise market positioning [1] Group 2 - The collaboration signifies a major breakthrough in digital empowerment for the retail sector, marking the transition from experience-driven to data-driven paradigms in retail channel management [2] - The partnership is seen as an important milestone in the integration of retail monitoring technology with spatiotemporal big data, ushering in a new era of intelligent decision-making in the fast-moving consumer goods industry [2]
零售数字化转型加速 华润万家全国门店推出“碰一下”支付
Huan Qiu Wang· 2025-05-08 04:47
【环球网科技报道 记者 李文瑶】5月8日消息,近日,华润万家全国门店全面上线"支付宝碰一下"快捷支付和数字化服务,覆盖精品超市、综合超市、社区 超市等全业态零售场景,为消费者带来更好的便捷体验。 目前,顾客在华润万家旗下零售业态选购商品后,无论是传统柜台结账,还是使用自助收银机,只需解锁手机,轻轻碰一下设备上的小蓝环,即可快速完成 支付,无需打开支付宝App,最少只需一步。 值得关注的是,此次华润万家与"支付宝碰一下"合作覆盖的业态之广令人瞩目,从满足大众家庭消费群体一日三餐和居家生活品质需求的综合超市,到满足 社区消费者时效性、便利性需求的社区超市,再到追求生活品质的精品超市,不同消费场景下的顾客都能享受到华润万家"碰一下"服务带来的便利。 华润万家相关负责人表示,这种创新支付方式凭借其高效便捷的特点,一经推出便受到广大消费者的热烈欢迎;与此同时,"支付宝碰一下"在推动商家数字 化经营方面也成效显著。 作为中国零售行业的头部企业,华润万家此次与支付宝的深度合作标志着行业向智慧零售转型的重要一步。 市场观察人士指出,一方面,华润万家借助支付宝的技术优势提升了门店运营效率和顾客满意度;另一方面,支付宝也通过华润 ...