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阿里京东入局,雷鸟、夸克推新,AI智能眼镜双11抢风头
Nan Fang Du Shi Bao· 2025-10-25 05:05
Core Insights - The AI smart glasses market is experiencing a surge in product launches, with major companies like Alibaba, Thunderbird, and JD Technology entering the space, indicating a shift towards integrated hardware and ecosystem competition [1][6]. Group 1: Product Launches - Alibaba launched its first self-developed Quark AI glasses on October 24, featuring deep integration with services like Amap navigation and Alipay [1]. - Thunderbird introduced its fourth-generation pocket TV, the Thunderbird Air 4 AR glasses, on October 23, with a focus on enhanced display and audio quality [1][2]. - JD Technology partnered with Rokid to release the world's first smart glasses shopping application, set to debut in November [8]. Group 2: Technological Advancements - The Thunderbird Air 4 glasses utilize advanced display technology from Pixelworks, offering double brightness and higher color output [2]. - The audio experience has been significantly improved with four speakers and collaboration with Bang & Olufsen, reducing sound loss by 80% [4]. - AI features in the Thunderbird Air 4 include AI HDR conversion and AI 3D video transformation, enhancing user experience [4]. Group 3: Market Trends - IDC forecasts that global smart glasses shipments will reach 4.065 million units by mid-2025, reflecting a 64.2% year-on-year growth [6]. - The market is expected to evolve from hardware competition to a more comprehensive competition involving hardware, ecosystems, and channels [6]. Group 4: Ecosystem Development - Alibaba's Quark AI glasses are designed to work within a broader ecosystem, integrating various services for enhanced functionality [6]. - Thunderbird is building a content ecosystem in collaboration with major companies like Tencent and Ant Group, emphasizing the importance of ecosystem in AR glasses [8].