Core Insights - The domestic consumer-grade AI/AR glasses market saw sales reach 96,000 units in Q1 2025, marking a 45% year-on-year growth, with screen-based AR glasses accounting for 80% of the market share and non-screen AI glasses making up 20% [1][2] Market Drivers - The growth is driven by three core factors: 1. The benchmark effect from overseas products like Ray-Ban Stories, which activated domestic demand through a "hardware + ecosystem" model [2] 2. Technological iterations leading to a shift in consumer preferences towards lightweight AI glasses with real-time translation and voice interaction capabilities [2] 3. National policy subsidies injecting vitality into the market, particularly for non-screen AI glasses priced under 1,000 yuan [2] Market Structure - The market is characterized by significant structural differentiation, with the Birdbath + Micro OLED solution holding 85% of the AR glasses market share, while non-screen AI glasses are emerging as market leaders due to their cost-effectiveness [3] Competitive Landscape - Leading brand Thunderbird Innovation holds a dominant 45% market share, showcasing its strength in "hardware + algorithm + ecosystem" vertical integration [4][5] - XREAL ranks second with an 18% market share, leveraging its self-developed X1 spatial computing chip for enhanced user experiences [7] - Starry Meizu, with a 14% market share, capitalizes on its smartphone heritage to offer competitive AR glasses [8] - VITURE targets the high-end gaming segment, despite a smaller market share, by delivering superior visual experiences [9] - Rokid is shifting focus towards AI + AR glasses, aiming to establish a strong presence in both consumer and industrial markets [10] Industry Trends - The AI/AR glasses market is witnessing a surge in cross-industry participation, with major consumer electronics brands like Xiaomi and Huawei entering the space, emphasizing ecosystem integration over immediate sales [10] - Internet giants such as Baidu and Alibaba are also accelerating their entry into the market with self-developed AI glasses, contributing to a diversified competitive landscape [10] Market Outlook - The AI/AR glasses market is on the brink of a breakthrough, transitioning from niche products to essential tools for productivity, reshaping human-computer interaction and becoming a key entry point in the metaverse era [11]