Core Viewpoint - The myth surrounding "Pianzaihuang" is gradually breaking down, as evidenced by declining prices and poor performance in the market [2][3][6]. Price Trends - The wholesale price of "Pianzaihuang" has dropped significantly, with current prices around 600 yuan, even below the official guidance price of 760 yuan [5][20]. - The price of "Pianzaihuang" has seen a dramatic increase over the years, from 125 yuan per piece in 2004 to 600 yuan in 2023, with a peak price of 760 yuan earlier this year [20][21]. Stock Performance - Since its historical high in July 2021, "Pianzaihuang" stock has plummeted by 60%, with its market capitalization shrinking from nearly 300 billion yuan to approximately 105.9 billion yuan, resulting in a loss of over 180 billion yuan [7][10]. Financial Performance - In 2023, "Pianzaihuang" achieved revenue exceeding 10 billion yuan, a year-on-year increase of 15.69%, and a net profit of 2.797 billion yuan, up 13.15% [22]. - However, the third-quarter results for 2025 showed a significant decline, with revenue down 11.93% and net profit down 20.74%, marking the worst performance since its listing [24][27]. Cost and Margin Issues - The overall gross margin for "Pianzaihuang" has fallen below 40%, a ten-year low, with the gross margin for its core product dropping nearly 10 percentage points [29]. - The price of key raw materials, such as natural bezoar, has surged to 1.7 million yuan per kilogram, a more than 400% increase since 2019 [31]. Market Dynamics - The decline in sales volume has led to price inversions in the retail market, where high prices have resulted in lower sales, creating a vicious cycle [33][35]. - The market enthusiasm for "Pianzaihuang" has waned, especially after the speculative hype has subsided [36]. Strategic Challenges - "Pianzaihuang" has struggled to diversify its product offerings, with its cosmetics and health products failing to significantly contribute to revenue [47][49]. - The company has invested in acquisitions and funds to seek new growth avenues, but these efforts have yet to yield substantial results [58][59]. Future Outlook - Despite the challenges, "Pianzaihuang" retains its core appeal due to its unique medicinal properties and market position in the liver disease sector [63][64]. - The company needs to balance short-term performance pressures with long-term strategic investments to transition from a "myth" to a modern pharmaceutical enterprise [70].