Core Viewpoint - The rise of AI-generated fake images used by consumers to exploit the "refund only" policy is damaging to merchants and undermines market integrity [5][6][7]. Group 1: Consumer Behavior - Some consumers are using AI to create fake images to request refunds, which has led to complaints from merchants [5]. - This behavior spans various product categories, including clothing, cosmetics, and fresh produce, where images are manipulated to falsely represent product conditions [5]. - The misuse of the "refund only" policy for personal gain is considered a breach of trust and can lead to legal consequences for consumers [7]. Group 2: Merchant Impact - Merchants are facing significant losses due to frequent occurrences of refund scams, even if individual transaction amounts are small [7]. - The cost of pursuing legal action against fraudulent claims may exceed the losses incurred, creating a challenging situation for merchants [7]. - Merchants have the right to seek legal recourse to recover losses from consumers who engage in malicious refund practices [7]. Group 3: Regulatory and Platform Response - The implementation of the "Artificial Intelligence Generated Synthetic Content Identification Measures" aims to regulate the use of AI-generated content and prevent fraudulent activities [8]. - E-commerce platforms are urged to enhance their monitoring and verification processes to combat the rise of AI-generated refund scams [8][9]. - A collaborative effort involving legal enforcement, platform oversight, and consumer self-regulation is necessary to maintain a fair and honest market environment [9].