▲部分网购买家利用AI制作假图申请"仅退款"，引起商家吐槽。图/消费日报 据红星新闻报道，近期，部分买家利用AI制作假图申请"仅退款"，引起不少商家在网上吐槽。 "有些图一看就是AI生成的，客人还不承认，我让她换个角度拍视频她也不愿意，一直强调要仅退款。更有些人连 水印都没处理干净就发过来了。"一名商家表示。 据报道，这样的情况并非个例。如今，从服装到美妆、鞋袜、植物、生鲜果蔬，利用AI假图发起"仅退款"的情况 遍布各大类目。例如把新鲜水果P成发霉的，把鞋袜衣物P成破洞的，把化妆品P成损坏的…… 用AI伪造商品图片，骗"仅退款"获利，这是典型的把科技用"歪"了的行为，更是一种不诚信和违法行为，将对市 场生态和商家合法利益造成损害。这种"小聪明"套路玩不得。 实际上，无论是商家还是消费者，在交易中都应当遵循公平、诚信原则，不得滥用规则、玩套路损害他人合法权 益。 对消费者而言，无论是以商品质量问题为由要求解除合同，还是行使七天无理由退货权利，均需遵循诚信原则。 如果消费者滥用"仅退款"规则，为薅商家羊毛，而用AI制造假图，骗取退款，这属于恶意"仅退款"，也违背了诚 信原则。商家有权通过法律途径追回损失。 而以A ...

Core Viewpoint - The rise of AI-generated images has led to a new form of fraud in e-commerce, where consumers use these images to falsely claim refunds, creating significant challenges for sellers and platforms [2][5][15]. Group 1: Consumer Fraud - Consumers are using AI tools to create fake images of products, such as spoiled goods, to request refunds without returning items [2][5]. - Instances of consumers sending AI-generated images of damaged products have been reported, leading to confusion and disputes with sellers [3][6]. - Some consumers have even manipulated videos to support their refund claims, further complicating the verification process for sellers [6][15]. Group 2: Seller Challenges - Many sellers are facing difficulties as they receive AI-generated images that appear convincing, leading to unwarranted refunds or compensation [5][6]. - Sellers have reported that even when they request video verification, consumers can still provide AI-generated content, making it hard to distinguish between genuine claims and fraudulent ones [5][6]. - The issue has escalated to the point where sellers are now required to ask consumers to destroy products and provide proof, which has become another avenue for fraud [6][15]. Group 3: AI Usage by Sellers - Some sellers are also using AI-generated images for product listings, leading to discrepancies between advertised and actual products, which frustrates consumers [7][11]. - Notable brands have faced backlash for using AI-generated images that misrepresent their products, leading to consumer distrust [11][14]. - The prevalence of AI-generated images in product listings has raised concerns about the authenticity of online shopping experiences [11][15]. Group 4: Regulatory Response - Regulatory bodies have begun to address the issue, with guidelines requiring clear identification of AI-generated content to protect consumers and uphold seller integrity [14][15]. - E-commerce platforms are being urged to implement stricter measures to combat the misuse of AI-generated images and ensure accurate product representation [15].

Core Viewpoint - The adjustment of the "refund only" rule marks a new starting point, where platforms need to act as intermediaries and coordinators, balancing the protection of consumer and merchant rights [1][2]. Group 1: "Refund Only" Mechanism - The "refund only" mechanism allows consumers to request refunds without returning goods if they are dissatisfied, facilitating quick refunds with platform support [1]. - The initial purpose of implementing the "refund only" rule was to protect consumer rights and enhance user loyalty, particularly for low-value items that lack resale value [1][2]. Group 2: Issues and Challenges - There are vulnerabilities in the "refund only" rule, leading to honest merchants being unfairly affected, with some consumers exploiting the system for profit through dishonest practices [2]. - The high cost of defending rights has led many small and medium-sized merchants to suffer losses, which can negatively impact the overall industry ecosystem [2]. Group 3: Future Directions - The adjustment of the "refund only" rule is seen as a new beginning, with platforms needing to enhance their roles as intermediaries, ensuring the protection of both consumer and merchant rights [2]. - To foster a healthy development of the e-commerce industry, it is essential to cultivate honest merchants, increase the legal costs for dishonest sellers, and reduce the opportunities for exploitative buyers [2].