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华盟新媒黄博解密AI营销与GEO时代的营销增长密码
Sou Hu Cai Jing· 2026-01-09 07:25
Core Insights - The article emphasizes the need for businesses to adopt AI as a "second marketing team" to enhance brand visibility and conversion rates in the new marketing era driven by generative AI [1][4][16] Group 1: AI Marketing Strategy - Huang Bo, founder of Huameng New Media, suggests that every company should have its own AI marketing team to leverage AI as a growth engine [1][4] - The concept of GEO (Generative Engine Optimization) is introduced as a strategy to optimize content for AI search engines, making it easier for brands to be recommended by AI [4][12] - The article outlines a three-step approach for implementing GEO optimization: deepening semantics, providing data, and establishing authority [4][12] Group 2: AI Integration and Tools - Huameng New Media has integrated AI technology across various marketing sectors, including live streaming, short video marketing, and private domain marketing, achieving significant results for clients [3][4] - The "GEO Intelligent Customer Acquisition + AI Super Intelligent Agent" platform has been developed to enhance customer acquisition through AI-driven strategies [4][10] - The AI creation platform within this system can increase content production efficiency by 40 times and reduce content creation costs by 80% [11][10] Group 3: Performance Metrics and Outcomes - The platform aims to achieve a 70% share in AI recommendation results for core business keywords by 2025, addressing the challenge of content visibility [12][15] - The AI intelligent agent system automates customer engagement, improving lead filtering efficiency by 85% and reducing decision-making cycles by 40% [13][14] - The overall strategy is projected to lower customer acquisition costs by over 70% and increase lead volume by seven times [15][16] Group 4: Future Outlook - Huang Bo envisions AI as a long-term growth engine for brands, shifting the marketing paradigm from passive customer acquisition to proactive engagement [16] - The strategic implementation of AI is expected to redefine marketing logic, allowing businesses to thrive in a competitive landscape driven by AI [16]