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网商银行与支付宝推出助农理财年货节,助销30余县市农产品,推出农户专属理财产品
Sou Hu Cai Jing· 2026-01-27 07:18
Group 1 - The core initiative is the launch of the "Agricultural Financial New Year Festival" by Wangshang Bank and Alipay, aimed at assisting farmers in selling specialty agricultural products and providing exclusive financial products for farmers [1][3] - The festival features nearly 10,000 high-quality agricultural products from over 30 counties, including geographical indication products like Gan Nan navel oranges and Wuchang rice, accessible through various Alipay platforms [1] - The "Harvest Card" financial service offers farmers exclusive fixed deposit products with an annual interest rate of 1.65% for 2 and 3-year terms, and a flexible wealth management product with an annualized yield of approximately 1.9% [3] Group 2 - The initiative is part of the "Spring Plowing Special Action" guided by the Ministry of Agriculture and Rural Affairs, with plans for more tailored financial products and credit services for farmers in the future [3] - Wangshang Bank aims to develop the first AI agricultural assistant for farmers in collaboration with the Ministry of Agriculture and Rural Affairs Information Center, providing 24/7 online agricultural consulting and services [3]