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漫步者(002351) - 002351漫步者调研活动信息20250725
2025-07-25 08:30
Group 1: Financial Performance - The company's gross profit margin for 2024 reached 42.62%, an increase of 1.49% compared to the same period last year [1] - In Q1 2025, the gross profit margin was 40.94%, up by 1.64% year-on-year [1] - However, due to insufficient high-end consumer demand, the company's revenue and net profit slightly declined compared to the previous year [1] Group 2: Product Development and Launches - The company has focused on developing and launching mid-to-high-end and differentiated products, contributing to sustained brand growth [1] - New product launches include the X1 Evo TWS earphones, Lolli Pro 3i with 40-hour battery life, and Lolli ANC semi-in-ear headphones with adaptive noise cancellation [2] - The company has also introduced various AI functionalities in its wireless earphones, such as real-time multilingual voice translation [3] Group 3: Market Strategy - The company is expanding its presence in the overseas market, collaborating with local celebrities in Thailand and popular actors in Japan to reach core Asian markets [4] - The open-ear headphone market is a key focus area, with over ten models launched and plans for continued investment in various product forms and price ranges [3]