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医保买药外卖服务覆盖率再提升,淘宝闪购超40城支持7×24小时送药上门
Sou Hu Cai Jing· 2025-10-28 10:37
Core Insights - The integration of medical insurance payment for purchasing medicine through Taobao Flash Purchase has become a new habit for many consumers, with over 40 cities supporting this service and reaching nearly 300 districts and counties [1] - The service significantly enhances consumer experience by providing quick delivery, with medicines delivered in as fast as 19 minutes, addressing urgent medication needs [3] Group 1: Service Coverage and User Experience - Taobao Flash Purchase's online medical insurance drug purchasing service has over 80% coverage in major cities like Shanghai and Shenzhen, with some areas exceeding 98% [3] - The service allows users to easily access medication through the Taobao app or Alipay, significantly reducing the need for physical trips to pharmacies, especially during late hours or adverse weather [5] - Common medications such as cold relief granules and ibuprofen are among the top ordered items through the medical insurance purchasing option [5] Group 2: Market Trends and Future Developments - The service is part of a broader initiative by the National Medical Insurance Administration to enhance convenience in the healthcare sector, promoting "Internet + Medical Services" [8] - Taobao Flash Purchase plans to continue exploring innovative solutions, including AI applications in the drug search process and partnerships with online hospitals for prescription drug purchases [8] - The service is particularly beneficial for elderly customers, as it reduces their need to go out, thus minimizing health risks [7]