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美团:不开线下实体药店
Guang Zhou Ri Bao· 2025-05-07 03:41
Core Viewpoint - Meituan will not open offline physical pharmacies, positioning itself as a digital partner to empower the digital transformation of pharmaceutical companies and pharmacies [1] Group 1: Business Model and Growth - Meituan's instant retail business in the pharmaceutical sector has achieved a compound annual growth rate (CAGR) of 38% over the past three years, driven by the continuous penetration of one-stop online health services [2] - The growth of Meituan's online health services includes home rapid testing and online medical insurance payment services, which have seen year-on-year growth rates of 340% and 411%, respectively [2] - The promotion and application of the "HEALTH" digital solution have enhanced the digital operational capabilities of pharmaceutical companies and pharmacies, addressing local delivery issues and facilitating joint marketing for specific drugs [2] Group 2: Collaboration and Market Position - Collaboration between Meituan and Bayer Health has evolved from in-platform traffic operations to full-channel joint marketing, with a projected sales growth of over 35% for Bayer's skin medication in Meituan's channels in 2024 [2] - The brand "Qizheng Tibetan Medicine" has experienced a nearly 60% CAGR in sales through Meituan channels over the past four years, successfully achieving brand rejuvenation with over half of its users being post-90s generation [2] Group 3: Industry Trends and Future Directions - The Chinese government supports the innovation of "Internet+" medical service models, enhancing the accessibility and convenience of healthcare services for the public [1] - Industry leaders emphasize the need for e-commerce platforms like Meituan to seize opportunities for cross-field collaboration and innovation, integrating user needs and experiences to support public health data analysis [3]