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隆基钟宝申在央视谈行业破局之道:打破路径依赖,以技术升维穿越周期
中国能源报· 2026-01-01 02:51
Core Viewpoint - The photovoltaic industry is currently facing intense competition and widespread losses, but it presents an opportunity for transformation and innovation, as emphasized by the chairman of LONGi Green Energy, Zhong Baoshan [1][3][10]. Industry Challenges - The past 20 years have seen rapid technological iterations and expanding demand in the photovoltaic sector, leading to significant capacity expansion and an influx of new players, resulting in severe supply-demand imbalances [3]. - The industry is experiencing unprecedented competition, with many companies facing losses, which Zhong likens to a chaotic rush rather than a smooth transition towards green transformation and carbon neutrality [3]. Strategic Directions - Zhong advocates for breaking away from path dependence and finding new value coordinates, suggesting that instead of competing on old paths, the industry should focus on creating new ones [3]. - The value of photovoltaic products should not only be measured by price but also by reliability, efficiency, and adaptability to different scenarios, which LONGi has been focusing on through deep industry insights and customer needs [4]. Technological Innovation - Technological innovation is deemed the core engine for breaking through current challenges, requiring both foundational and scenario innovations to progress [6]. - LONGi has invested over 10 billion yuan in research and development for high-efficiency BC technology, achieving significant breakthroughs and establishing a strong technological barrier with 480 related patents as of mid-2025 [6]. - The company has introduced the LONGi Hi ROOF S integrated photovoltaic solution to address long-standing issues in traditional rooftop installations, enhancing safety and expanding the application market [6]. Commitment to Quality - Despite the industry's current pressures, LONGi remains committed to quality and reliability, aiming to win customer trust and market competition through superior products and services [7]. - Zhong expresses confidence in the future of LONGi and the Chinese photovoltaic industry, emphasizing the need for proactive efforts to create opportunities [7]. Future Outlook - The global green energy transition is still in its early stages, and the demand for photovoltaic solutions is expected to grow, indicating a long-term potential for the industry [10]. - Zhong calls for innovation and determination to navigate the challenges ahead, encouraging the industry to embrace the journey of transformation [10].