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ChatGPT要加广告了,用户对ChatGPT广告不买账
Di Yi Cai Jing· 2026-01-17 08:26
Core Viewpoint - OpenAI has announced the introduction of advertisements in ChatGPT for free and entry-level subscription users, signaling a need to diversify revenue streams amid operational pressures and upcoming financing rounds [1] Group 1: Company Actions - OpenAI will begin testing advertisements in ChatGPT within the next few weeks, specifically targeting free and entry-level subscription users, while Plus, Pro, Business, and Enterprise subscriptions will remain ad-free [1] - The decision to implement ads is seen as a direct response to the significant development and operational costs faced by OpenAI, indicating a need for sustainable growth to reassure investors [1] Group 2: Industry Insights - A domestic large model vendor's advertising business head noted that the introduction of ads in AI dialogue applications is a pioneering move, with expectations that other companies will follow suit after observing initial results [1] - Advertising professionals anticipate that while AI platforms are in a competitive landscape, there will be a balance between commercialization and user experience, predicting only a limited number of clearly marked ads in AI responses rather than a high volume akin to search engine ads [1] Group 3: User Reactions - Some users have expressed concerns regarding privacy, comparing the potential for ads in ChatGPT to intrusive advertising in personal spaces, such as a therapist's office [2] - Criticism has emerged regarding the potential for ChatGPT to replicate the advertising success of platforms like Instagram, which relies heavily on user data collection and privacy disregard [2]