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行业唯一!小牧卫浴荣获“2025企业社会责任低碳榜样”
Bei Jing Shang Bao· 2025-12-19 03:18
Core Viewpoint - The 2025 Sustainable Forum and the inaugural "Green Award" event were successfully held in Shenzhen, aiming to promote the high-quality implementation of ESG concepts in China and recognize outstanding enterprises and institutions in sustainable development and corporate social responsibility [1]. Group 1: Event Overview - The event was guided by the China Economic Media Association and organized by Zhongchengxin Green Finance, with academic support from Wuhan University and Zhejiang University [1]. - Media support was provided by Beijing Business Daily and "Chinese and Foreign Enterprise Culture" magazine [1]. Group 2: Company Recognition - Xiaomu Sanitary Ware was the only brand in the bathroom industry to receive an award, recognized alongside notable companies like Tencent, Baidu, and Miniso [3]. - Xiaomu AI Young Sanitary Ware was awarded the "2025 Corporate Social Responsibility Low-Carbon Model" for its innovative practices in smart low-carbon production and lifestyle [3]. Group 3: Company Strengths - Xiaomu Sanitary Ware leverages the 35 years of R&D and manufacturing strength of Jomoo Group, establishing a green intelligent manufacturing system that spans R&D, production, and operations [5]. - The company aims to contribute to sustainable development through technological innovation, focusing on economic, environmental, and social sustainability [5]. Group 4: Market Strategy - Xiaomu Sanitary Ware is shifting from a "product-oriented" to a "scene-oriented" strategy, targeting young consumers' desires for smart, healthy, and green living [6]. - The brand integrates AI, IoT, and large model technologies to create the Xiaomu YOUNG BATH smart bathroom scene, addressing core needs such as beauty, toilet use, showering, and washing [6]. Group 5: Expansion and Impact - The company is extending its smart low-carbon experience from home settings to public spaces, having established installations in cultural landmarks and public institutions across China [10]. - This initiative combines culture and technology to create intelligent bathroom experience bases, making green, healthy, and smart bathroom living accessible [10]. Group 6: Industry Leadership - Xiaomu Sanitary Ware has received over 300 domestic and international awards, with its brand value projected to exceed 18.229 billion yuan by 2025 [13]. - The company is recognized as the number one brand in smart showerhead sales in China, affirming its leadership position in the industry [15][18]. Group 7: Future Directions - Xiaomu Sanitary Ware plans to continue focusing on AI young sanitary ware and green manufacturing, expanding the boundaries of smart living scenarios [24]. - The company aims to empower a better life through technology and respond to national strategies with low-carbon practices, injecting youthful and digital green momentum into the industry's high-quality and sustainable development [24].