Core Insights - The article introduces a new product called AI Researcher by iResearch, aimed at addressing three major pain points in market research: slow outline creation, weak sample representation, and biased manual analysis [1] - The product integrates AI technology throughout the research process, redefining the "efficiency boundary" and "truth standard" of market research [1] Group 1: Efficient Outline Design - Traditional outline design in market research is time-consuming, often taking 1-2 days and relying on manual experience, which can lead to deviations from business needs [3] - AI Researcher offers a solution with "one-click generation + strong business binding," utilizing a comprehensive industry database to quickly generate initial outlines tailored to specific research goals [3] - A case study showed that a retail brand reduced outline completion time from one day to just 30 minutes using AI Researcher, effectively aligning the outline with their business needs [3] Group 2: Enhanced Interview Process - Traditional interviews face limitations in sample size and analysis efficiency, typically covering only about 10 participants and requiring at least one day for data organization [5] - The AI Researcher’s "AI-driven multi-terminal group interviews" feature allows for real-time sentiment analysis and core demand extraction from hundreds of participants, enhancing sample representativeness [5] - AI can complete data analysis in just 10 minutes, freeing research managers from repetitive tasks like manual recording and verification [5] Group 3: Trustworthy Insights - The ultimate goal of research is to derive actionable conclusions, but traditional methods often suffer from biases due to single data sources or subjective human judgment [8] - The AI Researcher’s "AI deep insights" module integrates multi-source data, providing a comprehensive view and ensuring conclusions are based on objective data models [8] - The system maintains a complete traceability chain from user statements to analysis logic and conclusions, addressing concerns about the credibility of findings [8] Group 4: Focus on Value Creation - The essence of market research is to understand users, but traditional processes consume significant time on non-core tasks [9] - The AI Researcher is designed to assist research managers by automating repetitive tasks, allowing them to concentrate on strategic thinking, which is the true value of research [9] - iResearch aims to restore the "true essence" of market research through technology, with pilot tests showing a 50% increase in research efficiency and a 40% improvement in the alignment of conclusions with business needs [9]