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韩媒:韩国生育偏好从“重男轻女”转向“更想生女孩”,希望生女孩比例居全球首位
Huan Qiu Shi Bao· 2025-08-13 22:45
《朝鲜日报》称,韩国这一变化与社会结构和家庭观念转变密切相关。盖洛普强调,受访者的教育水平 和所在国家的人均收入越高,越倾向于认为"孩子性别无所谓",这表明经济发展与性别平等观念之间存 在一定关联。有研究指出,养老与照护责任是影响韩国生育偏好的重要因素。汉阳大学临床护理研究生 院的调查显示,在照顾老年痴呆患者的韩国家庭中,女儿为老人提供照顾的比例比儿子更高。 民调机构盖洛普去年10月至今年2月展开调查,其样本覆盖全球44个国家和地区的4.47万名成年人。在 问到"如果只允许生育一个孩子,您希望要一个男孩还是女孩,还是性别无所谓"时,韩国超5成受访者 认为"无所谓",有28%的受访者选择"更希望生女孩",较日本、西班牙(均26%)等国更高,位居榜 首。受访者选择"更希望生男孩"的比例则为15%。在偏好生儿子的比例中,印度最高(39%),其次为 菲律宾(35%)。 这一趋势与韩国上世纪90年代初形成鲜明对比。1992年同类调查中,韩国有58%的受访者希望生男孩, 仅10%希望生女孩。当时50岁以上人群中,近八成偏向男孩。韩国统计厅数据显示,1990年新生儿性别 比为每100名女婴对应116.5名男婴,2023年降 ...
品牌焕新 | Worldpanel消费者指数开启全球布局新篇章
凯度消费者指数· 2025-07-01 07:13
Core Insights - The article announces the rebranding of Worldpanel to "Worldpanel by Numerator," marking its transformation into a leading first-party consumer purchase data and insights analysis company [1][3] - Worldpanel currently tracks over 563 billion consumer brand choices and 4 million shopping behaviors annually, establishing itself as the first global entity to continuously monitor consumer shopping behavior [1][3] - The company aims to leverage advanced data analytics and technology to provide actionable business insights and predict consumer trends, thereby driving future business models powered by AI [3][4] Business Expansion and Strategy - The rebranding signifies an upgrade in business scale and a commitment to becoming a global leader in consumer purchase data [3][4] - Worldpanel will continue to operate as a core business segment of CTR in the Chinese market, focusing on consumer market insights [1][4] - The integration of consumer behavior data, attitude research, and advanced analytical techniques will enable a systematic understanding of omnichannel consumer decision-making [4] Market Positioning - The company positions itself as a key player in connecting consumer insights with business decisions, providing reliable growth solutions for brands in a dynamic market [4] - Worldpanel aims to support local brands in exploring market potential and assist Chinese enterprises in their global expansion efforts [4] - The strategic expansion of Worldpanel's global business network, combined with technological transformation, is expected to enhance its capabilities in delivering trusted insights [4]
AI正在颠覆1400亿美元的市场调研行业
Hu Xiu· 2025-06-19 11:08
Group 1 - The traditional market research industry, valued at $140 billion annually, is facing significant challenges due to slow processes, biased samples, and delayed insights, with software only representing a small fraction of this market [1][4][5] - AI is revolutionizing market research by enabling the creation of AI-native survey platforms that can autonomously conduct interviews and analyze results using large language models, fundamentally restructuring the industry's business model [2][9][19] - Traditional market research methods are labor-intensive and often result in outdated insights by the time they are delivered, leading to a demand for more agile and real-time research solutions [5][7][10] Group 2 - AI-driven research tools are democratizing access to market insights, allowing smaller companies to leverage capabilities that were previously only available to larger enterprises, thus reshaping the competitive landscape [9][26] - The emergence of generative agents, which simulate human behavior and interactions, is creating a new paradigm in market research, moving from static snapshots to dynamic, evolving customer behavior models [14][18][19] - Successful AI research platforms are integrating insights across various departments, breaking down traditional silos and providing continuous, subscription-based insights rather than one-off reports [23][24] Group 3 - The shift from descriptive to predictive research capabilities is transforming market research from a cost center into a profit engine, enabling companies to anticipate market reactions and identify new opportunities [25][27] - Companies that effectively utilize AI agent simulation technology will gain unprecedented customer insight capabilities, while those adhering to traditional methods will struggle with speed and cost [26][27] - The ongoing development of multimodal AI will enhance the realism and complexity of simulated customer behaviors, further revolutionizing market research methodologies [26][27]
益普索:2025年顾客体验全球洞察报告-中国篇
Sou Hu Cai Jing· 2025-06-05 01:52
Group 1 - The report highlights that Chinese customers have a strong demand for quality experiences, with 92% choosing brands based on expected good experiences, significantly higher than the global average of 70% [1][21][25] - Chinese customers show a willingness to pay more for better experiences, with 87% indicating this preference, nearly double the global figure of 46% [1][16][25] - There is a notable gap in trust towards AI customer service, with only 31% of Chinese customers believing it benefits companies, lower than the global average of 39%, and only 18% feeling it benefits customers more, compared to 14% globally [1][17][19] Group 2 - Emotional dependency is positively correlated with key customer experience metrics such as Net Promoter Score (NPS), satisfaction, and customer lifetime value (CLV) [2][36] - In China, 73% of customers who have experiences that exceed expectations develop emotional dependency on brands, while only 5% do so when experiences fall short [2][29] - Although the average recommendation frequency among Chinese customers is 3.6 times, lower than the global average of 4.3 times, word-of-mouth recommendations significantly influence first-time purchase decisions, with 37% of Chinese customers being affected, compared to 33% globally [2][34][36] Group 3 - The report identifies "pleasure" as the most critical driver of emotional dependency in China, followed by "fairness," contrasting with the global focus on "certainty" and "fairness" [3][36] - Key factors influencing "pleasure" include clear communication (57%), experiences aligning with brand promises (56%), and delivery quality (58%) [3][36] - Chinese brands show weaknesses in foundational elements like "control" and "certainty," indicating areas for improvement [3][36] Group 4 - The mobile phone and banking sectors lead in establishing emotional dependency, with scores of 62% and 61% respectively, while insurance and mobile operators lag behind at 54% and 56% [4] - The mobile phone industry is recognized as a benchmark for customer experience, with a high NPS of 53 and an average recommendation frequency of 4.31 [4] - The competitive landscape in China has shifted from functional satisfaction to emotional value creation, emphasizing the need for brands to focus on "pleasure" and "fairness" while enhancing communication and delivery [4]
为什么海外问卷调查项目会成为韭菜重灾区?拿赚不到钱的原因有哪些?
Sou Hu Cai Jing· 2025-05-19 12:29
Core Viewpoint - The overseas survey industry faces significant challenges, with many participants unable to receive compensation due to unreliable channels and poor-quality surveys [1][3][12]. Group 1: Issues with Survey Companies - The reliability of upstream partners is crucial; many domestic survey companies act as intermediaries without direct connections to overseas sources, leading to uncertainty in payment and resource quality [3][12]. - Survey quality is often subpar; overseas companies require valid data that aligns with participant profiles, making random submissions ineffective for earning rewards [5][12]. - Incorrect operational models contribute to failures; some companies use outdated or ineffective methods to gather surveys, resulting in wasted efforts and no compensation [5][7]. Group 2: Successful Practices - A successful overseas survey model relies on high-quality channel resources and thorough internal testing of platforms before opening them to participants [7][12]. - Continuous communication with overseas survey companies is essential to ensure compliance with their requirements and maintain data quality, which is vital for the survival of these companies [5][7].