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不止于二手资料:QYResearch如何通过深度访谈获取一线信息?
QYResearch· 2025-11-25 02:49
随着市场环境日益复杂,传统的二手资料已难以满足深度市场研究的需求。单纯的数据汇编与报表分 析正让位于一线信息的深度挖掘。 而 遍布全球的调研网络、严谨的方法论与深度访谈的融合,使 QYResearch 能够穿透数据表面,捕捉到那些隐藏在报表与数字背后的行业真相。 研究演进:从二手资料到一线声音 市场研究行业正站在变革的十字路口。过去,行业分析大多依赖各类数据库、统计年鉴和公开财 报,这些二手资料构成了研究的基石。然而,纯粹依赖二手资料的研究存在明显局限:信息同质化、 数据滞后性、以及无法捕捉未公开的行业细节。 QYResearch 很早就意识到,那些真正洞察行业未来 的信息,往往隐藏在企业决策者、研发人员和市场一线人员的口中。 QYResearch 分析师表示: " 我们要求研究员不仅要找到数据,更要理解数据背后的商业逻辑。 而这,只能从与行业人士的深度交流中获得。 " 全球网络:深度访谈的地基建设 要实施高质量的深度访谈,首先需要解决一个基本问题:如何触达遍布全球各行业的专业人士? QYResearch 采取的是 " 本地化 + 专业化 " 的双轨策略。公司在全球各地建立当地化支持据点, 包括美国、中国、日 ...
调查显示97%受访者无法分辨AI音乐
Qi Lu Wan Bao· 2025-11-14 11:24
Core Insights - A survey conducted by the French music streaming platform Deezer and Ipsos Group reveals that people are nearly unable to distinguish between music generated by artificial intelligence (AI) and that created by humans [1] Group 1: Survey Findings - The survey involved 9,000 adults from eight countries, including the United States, the United Kingdom, and France [1] - Results indicate that 97% of respondents could not identify which music piece was AI-generated [1]
本地化服务:全球网络与本地洞察的深度融合
QYResearch· 2025-11-14 01:15
Core Viewpoint - QYResearch integrates global insights with local understanding through a comprehensive service network, enabling precise research services tailored to regional markets, thus identifying growth opportunities in complex global markets [4][5]. Global Service Network - QYResearch has established a localized service network covering over 160 countries, with dual headquarters in Los Angeles and Beijing, focusing on North America, Latin America, and the Asia-Pacific region [6]. - The company has set up research centers in major Chinese cities, employing local experts in fields like semiconductors and new energy vehicles to support multinational companies entering China and assist Chinese firms in international expansion [6]. - Offices in Southeast Asia focus on digital economy and photovoltaic manufacturing, addressing local challenges such as policy fragmentation and labor cost fluctuations [6][7]. - In North America, the team specializes in high-end manufacturing and compliance research, particularly in AI chips and biomedicine, analyzing the impact of significant policies on the industry [8]. - The European team is well-versed in compliance requirements and focuses on renewable energy and automotive industries, aiding clients in navigating regional trends [8]. - Emerging markets like the Middle East and Africa are targeted for high-growth potential, with local analysts providing insights into oil and gas transformation and infrastructure investments [9]. Core Competencies of Localization Services - QYResearch's localization services go beyond mere data translation, offering deep ecological understanding of regional markets, combining global research frameworks with local characteristics [10]. - The company excels in decoding policies and regulations, providing insights into local land policies and labor laws that affect business operations [10][11]. - It possesses a granular understanding of industry ecosystems, enabling precise identification of capacity differences and cultural impacts on production efficiency [11]. - The team also uncovers hidden consumer demands by analyzing cultural nuances and consumption habits, aiding in product localization strategies [12][13]. Case Studies of Localization Services - A Chinese renewable energy company received tailored research on the European distributed photovoltaic market, resulting in a 5% market share increase within six months [14]. - A multinational pharmaceutical company benefited from comprehensive research on the Indonesian market, leading to its generic drug entering the local top 10 prescription list within three months of approval [15]. Underlying Logic of Localization Services - QYResearch's approach is characterized by a model of "global standards, local solutions," integrating standardized data collection and analysis frameworks with regional market specifics [16].
深耕再生塑料行业调研,以专业洞察引领循环经济新浪潮
QYResearch· 2025-11-10 01:43
Core Viewpoint - The recycled plastic industry is experiencing unprecedented development opportunities amid the global circular economy trend, with QYR positioned as a leader in market research since 2015, providing insights to help clients navigate challenges and seize opportunities [2]. Group 1: Market Research Expansion - QYR has expanded its research services to address rapid market changes and diverse client needs, including a specialized survey for the Chinese market to help local companies capitalize on policy shifts [4]. - The research scope has broadened from PCR products to include high-performance engineering plastics such as recycled PS, PC, ABS, and food-grade recycled polyolefins, enabling QYR to offer comprehensive solutions across multiple application areas [4]. Group 2: Technological Innovation - QYR has proactively included emerging technologies like chemical recycling in its research, focusing on the entire chain from chemical recycling of PET to differentiated downstream polyester products, providing clients with a roadmap for future technological advancements [5][6]. - The company emphasizes that technological innovation is crucial for overcoming cost barriers and achieving scalable development in the recycled plastic industry [6]. Group 3: Application Market Insights - The application fields for recycled plastics are expanding, with packaging and consumer goods remaining the largest sectors, projected to account for 37.46% of the market share by 2024 [7]. - China's actual consumption of recycled plastics is expected to reach approximately 19.2 million tons in 2024, reflecting a 5.39% increase from 2023, driven by rising consumer environmental awareness and corporate sustainability strategies [7]. Group 4: Global Perspective and Regional Services - QYR has successfully expanded its service network beyond traditional Western markets to emerging markets in China, Japan, South America, and Southeast Asia, providing localized insights through targeted regional surveys [8]. - The company has established a research network covering major markets to accurately capture regional policy differences, market characteristics, and competitive landscapes, offering clients globally informed yet locally relevant services [8]. Group 5: Driving Sustainable Future - QYR believes that the traditional growth model reliant on resource and capital investment is unsustainable, with true economic growth driven by continuous innovation [9]. - The company has undergone two significant innovation leaps, focusing on niche market research and advancing market segmentation studies to better understand macro trends [9]. - QYR aims to leverage its extensive database and integrate big data and AI technologies to provide forward-looking market intelligence, supporting clients in achieving sustainable development goals in the circular economy [9].
Job market is in a weaker spot than it was a few weeks ago, says Morning Consult's Leer
Youtube· 2025-10-20 21:27
Labor Market Overview - The labor market has shown consistent weakening over the last four weeks, indicating a shift to a weaker position compared to previous reports [2] - There are notable weaknesses in higher income segments, which have historically driven significant consumer spending [2] Economic Reflections - The breakdown in higher income segments reflects ongoing uncertainties related to tariffs and the impact of AI replacing certain jobs [3] - The labor market is transitioning from a period of robust job growth and record low unemployment, contributing to the current weaker situation [4] Data Collection and Analysis - Government data is still considered the gold standard, but it has been inadequate for corporate decision-makers and investors for decades [6] - The recent government shutdown has accelerated the adoption of alternative data sources, allowing for deeper market segmentation and analysis [7]
艾瑞数智重磅发布“AI研究员”,重新定义市场调研的“效率”与“真实”
艾瑞咨询· 2025-10-17 00:03
Core Insights - The article introduces a new product called AI Researcher by iResearch, aimed at addressing three major pain points in market research: slow outline creation, weak sample representation, and biased manual analysis [1] - The product integrates AI technology throughout the research process, redefining the "efficiency boundary" and "truth standard" of market research [1] Group 1: Efficient Outline Design - Traditional outline design in market research is time-consuming, often taking 1-2 days and relying on manual experience, which can lead to deviations from business needs [3] - AI Researcher offers a solution with "one-click generation + strong business binding," utilizing a comprehensive industry database to quickly generate initial outlines tailored to specific research goals [3] - A case study showed that a retail brand reduced outline completion time from one day to just 30 minutes using AI Researcher, effectively aligning the outline with their business needs [3] Group 2: Enhanced Interview Process - Traditional interviews face limitations in sample size and analysis efficiency, typically covering only about 10 participants and requiring at least one day for data organization [5] - The AI Researcher’s "AI-driven multi-terminal group interviews" feature allows for real-time sentiment analysis and core demand extraction from hundreds of participants, enhancing sample representativeness [5] - AI can complete data analysis in just 10 minutes, freeing research managers from repetitive tasks like manual recording and verification [5] Group 3: Trustworthy Insights - The ultimate goal of research is to derive actionable conclusions, but traditional methods often suffer from biases due to single data sources or subjective human judgment [8] - The AI Researcher’s "AI deep insights" module integrates multi-source data, providing a comprehensive view and ensuring conclusions are based on objective data models [8] - The system maintains a complete traceability chain from user statements to analysis logic and conclusions, addressing concerns about the credibility of findings [8] Group 4: Focus on Value Creation - The essence of market research is to understand users, but traditional processes consume significant time on non-core tasks [9] - The AI Researcher is designed to assist research managers by automating repetitive tasks, allowing them to concentrate on strategic thinking, which is the true value of research [9] - iResearch aims to restore the "true essence" of market research through technology, with pilot tests showing a 50% increase in research efficiency and a 40% improvement in the alignment of conclusions with business needs [9]
QYResearch天津研究中心正式成立,聚焦泛半导体产业链研究
QYResearch· 2025-09-27 00:02
Core Viewpoint - QYResearch has officially opened its Tianjin Research Center, marking a significant strategic expansion in the Chinese market, focusing on the semiconductor industry chain and enhancing its professional advantages in high-tech research [3][7]. Group 1: Global Layout - Since its establishment in 2007, QYResearch has developed a global research network with over 30 offices across major countries, including the USA, Japan, Germany, and India, providing services in multiple languages [4]. - The company has adopted a steady expansion strategy in China, establishing offices in various cities, including Guangzhou, Chengdu, and Nanning, to enhance regional coverage [4]. Group 2: Specialized Research - QYResearch specializes in detailed market research across various sectors, having provided services to over 70,000 leading enterprises globally by 2025 [5]. - The company offers a range of services, including market research reports, feasibility studies, and IPO consulting, across industries such as electronics, chemicals, energy, and healthcare [5][6]. Group 3: Tianjin Center Focus - The Tianjin Research Center will concentrate on various segments of the semiconductor industry chain, including equipment, components, materials, design, manufacturing, and testing [7]. - Tianjin is recognized as a key economic center in Northern China with a complete semiconductor industry ecosystem, making it an ideal location for QYResearch's new center [7][8]. Group 4: Future Outlook - QYResearch anticipates significant growth in the global semiconductor market, projected to reach $856 billion by 2030, providing ample opportunities for research and consulting services [11]. - The company aims to enhance its research capabilities and service quality, continuing to focus on detailed market analysis and client-centric strategies [12].
本土品牌破局新消费时代的“数据密码”是什么?
Jing Ji Guan Cha Wang· 2025-09-22 14:17
Core Insights - Innovation is the core driving force for emerging brands in China's retail market, which is characterized by steady growth and a consumer-centric approach [1][2] - The total retail sales of consumer goods in China from January to August reached 32.39 trillion yuan, with a year-on-year growth of 4.6% [1] - Online retail sales during the same period amounted to 998.28 billion yuan, reflecting a year-on-year increase of 9.6% [1] Group 1: Market Trends - New products are becoming a significant driver of sales growth, helping brands gain market share and boost category growth [1][2] - Emotional value is emerging as a primary driver for consumer purchases, indicating that new products must provide psychological comfort in addition to functional needs [2] - The retail landscape is evolving, with a tighter integration of online and offline channels, as evidenced by a projected 4.7% year-on-year growth in fast-moving consumer goods (FMCG) retail sales by Q2 2025 [3] Group 2: Retail Channel Evolution - Six major trends are reshaping retail channels, including a shift from shopping to experiential destinations, with convenience stores evolving into platforms for product trials [4] - Instant retail is expanding to meet immediate needs and is becoming a significant driver for nighttime and holiday consumption [4] - Live commerce is transitioning from mere observation to interactive experiences, enhancing emotional connections with consumers [4] Group 3: Consumer Demographics - The X generation (ages 45 to 60) is projected to account for 17% of the global population by 2025, controlling a quarter of global consumption capacity, estimated at $15.2 trillion [5] - This demographic's consumption patterns are characterized by practicality, quality focus, and high brand loyalty, influencing sectors like health foods and alcoholic beverages [5] - Retail channels must evolve to meet the exploratory and emotional needs of consumers, transitioning from mere transactional points to extensions of their lifestyles [5]
【环球财经】美媒:“经济停滞感”笼罩美国家庭
Xin Hua She· 2025-09-22 09:34
Core Insights - High borrowing costs, decreasing job opportunities, and increasing economic and political uncertainty are creating a sense of "economic stagnation" for many American households [1] Economic Conditions - The Federal Reserve's recent interest rate cut may have boosted the stock market, but economists believe it is unlikely to significantly impact the average American, who continues to face substantial challenges [1] - Economic uncertainty, tariffs, rising inflation, and recession risks are increasingly leaving American consumers feeling powerless [1] Employment Trends - Monthly home sales in the U.S. have hit a low point, and job recruitment activities have significantly stalled, with new job additions over the past three months being only one-third of those added in the previous summer [1] - Census data indicates a decline in the frequency of Americans moving to new homes or cities [1] Public Sentiment - A joint poll by The Washington Post and Ipsos reveals that 63% of surveyed Americans believe that the current job market is unfavorable [1] - Concerns about tariffs and tightened immigration policies potentially reigniting inflation and increasing economic uncertainty are prevalent among the public [1]
慧辰股份:文昌琢朴企业管理事务所(有限合伙)累计质押公司股份182万股
Mei Ri Jing Ji Xin Wen· 2025-09-12 08:55
Group 1 - The core point of the article is that Huichen Co., Ltd. announced a significant share pledge by a major shareholder, which may impact the company's financial stability and market perception [1] - As of September 12, 2025, the shareholder Wenchang Zhuopu Enterprise Management (Limited Partnership) holds approximately 4.25 million shares, accounting for 5.65% of the total share capital [1] - After the completion of this pledge, the total pledged shares amount to 1.82 million, representing 42.8% of the shareholder's total holdings and 2.42% of the company's total share capital [1] Group 2 - For the fiscal year 2024, Huichen Co., Ltd.'s revenue composition is as follows: TMT (Technology, Media, and Telecommunications) accounts for 38.17%, fast-moving consumer goods for 22.85%, others for 19.59%, durable consumer goods for 17.83%, and government for 1.55% [1] - The current market capitalization of Huichen Co., Ltd. is 5.9 billion yuan [1]