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中欧游戏企业在沪对话,完美世界分享“东西互鉴”合作新方向
Zhong Guo Jing Ji Wang· 2025-07-31 03:19
Core Insights - The interaction and evolution of the Chinese gaming industry with Europe is highlighted, focusing on three main directions for deepening cooperation: AI technology collaboration, cross-cultural creative co-creation, and global talent cultivation [1][4]. Industry Overview - The China-Europe gaming industry is entering a new phase of technological evolution and content innovation, with the European market continuing to grow. Countries like the UK, France, Germany, and Poland host numerous high-quality independent studios and AAA developers, leading in creative incubation and industrialization of AAA titles [2]. - In China, the domestic gaming market revenue is projected to reach 325.8 billion yuan in 2024, with self-developed games generating overseas revenue of $18.557 billion. The capability of domestic games in global technology and cultural expression is continuously improving [2]. Company Highlights - Perfect World has established a long-term cooperative relationship with Europe since launching "Perfect World International" in 2006, successfully publishing and operating several well-known games in Europe and promoting the integration of global technology and creativity [2]. - The game "Very Hero," developed by Perfect World's Sino-French team, won the Best Animated Character (Game Category) at the 47th Annie Awards, showcasing a high degree of cross-cultural integration [2]. - Perfect World's self-developed open-world game "Tower of Fantasy" topped the iOS free game charts in nearly 40 countries and regions after its overseas launch in 2022. In June 2023, "Persona 5: Phantom X" achieved top rankings in the iOS free charts in 25 countries, including the UK, Germany, France, the US, and Japan, and topped the Steam download charts [2]. Future Directions - The future of the global gaming industry will focus on the integration of technology reserves, cultural expression, and global collaboration. The cooperation space between China and Europe is expanding, with distinct development advantages and complementary paths [3][4]. - The potential for China-Europe cooperation extends beyond products and markets to the co-construction of industry concepts and mechanisms. Future collaboration can occur in AI technology, cross-cultural co-creation, and global talent cultivation [4]. - Perfect World has initiated educational collaborations, such as a master's program in game development with the University of Aberystwyth in the UK, and is progressing with a digital arts master's program with the University of Hertfordshire [4].