Core Viewpoint - The company has taken legal action against a media company for spreading false information and using AI to impersonate actress Wen Zhengrong, which has harmed her reputation and the company's credibility [1][2]. Group 1: Legal Actions and Statements - The company has engaged a professional legal team to gather evidence against the media company responsible for disseminating false information [2] - On November 29, 2025, the company reported the case to the relevant law enforcement authorities, which has accepted the case and is currently investigating [2] - The company strongly condemns the use of hired online trolls to fabricate false information and will pursue legal responsibility against the involved parties [2] Group 2: AI Impersonation Issues - There have been multiple instances of AI-generated content impersonating Wen Zhengrong in live streams, which are not her actual appearances [5][6] - Wen Zhengrong expressed difficulty in proving her identity due to the prevalence of AI impersonation, stating that she encountered fake live streams while she was not actually broadcasting [5][6] - The actress has warned her fans to be cautious of non-verified accounts and AI-generated content, emphasizing the importance of recognizing authentic sources [8] Group 3: Industry Context - The rise of AI deepfake technology has led to an increase in impersonation cases, prompting experts to call for stricter regulations and content identification systems [12] - A new regulation effective from September 1 requires all AI-generated content to be clearly labeled to distinguish between legitimate and illegitimate uses of AI technology [12]

"你是温峥嵘，那我是谁？"近日，演员温峥嵘刷到AI假冒自己的直播间，上前质问竟立马被拉黑。她无 奈地表示："我现在就很难证明我是我"。 据报道，当前有多个直播间同时出现"温峥嵘"的影像，但这些均非她本人出镜。此类内容要么是AI合成 的虚假直播，要么是盗播、录播的过往片段。"其实这些产品我们根本就没有推荐过，也没有卖过。"温 峥嵘坦言，粉丝会觉得信任自己去下单，这些直播间就是在通过AI手段混淆视听。 近些年，AI深度合成名人、换脸换声的视频层出不穷，一些人只需要简单动动手指，将名人过往音视 频内容"喂"给AI制作软件，就能够自动生成AI形象，让名人为自己带货、背书。诸多以假乱真的AI形 象，很容易让不明就里者信以为真，他们堂而皇之透支的，是名人自身的公信力和社会形象。不法分子 利用技术手段"空手套白狼"，无需成本、无需授权，仅凭一张窃取来的脸，就能搭建起骗取消费者信任 的"生意经"。 我国民法典明确规定，任何组织或者个人不得利用信息技术手段伪造等方式侵害他人的肖像权。《互联 网信息服务深度合成管理规定》也对类似行为划出"红线"：任何组织和个人不得利用深度合成服务制 作、传播法律禁止的信息，不得从事侵犯他人合法权 ...

Core Viewpoint - The incident involving actress Wen Zhengrong highlights the growing issue of AI-generated content, particularly the unauthorized use of celebrities' images in live streaming, raising concerns about the need for regulatory measures to distinguish between legal and illegal applications of AI technology [3]. Group 1: Incident Overview - Actress Wen Zhengrong revealed that her image was used without permission in multiple live streaming sessions, prompting her to confront the impersonator [3]. - During her confrontation, she questioned the impersonator's identity, leading to her being blocked immediately [3]. Group 2: Industry Implications - The rise of deepfake technology has resulted in an increase in AI-generated videos featuring celebrities, which poses significant challenges for content regulation [3]. - Experts emphasize the importance of implementing a comprehensive content labeling system to effectively manage the legal and illegal uses of AI technology [3].