Core Viewpoint - The article discusses the transformation in e-commerce driven by AI, emphasizing that brands must leverage AI for strategic decision-making to achieve growth and adapt to changing consumer behaviors [1][10]. Group 1: AI's Impact on E-commerce - AI is reshaping the competition logic in e-commerce, moving from budget-based strategies to intelligent decision-making processes [2][6]. - The shift from "experience + tools" to "AI + decision-making" signifies a fundamental change in how brands operate and strategize [4][6]. - AI enables brands to predict market trends and optimize marketing strategies, enhancing operational efficiency and decision-making accuracy [6][10]. Group 2: Case Studies of Successful Brands - Skechers utilized AI to identify a significant demand for "slip-on" shoes among young consumers, allowing them to adjust their marketing strategies and product offerings swiftly [12][14]. - Fenjiu, a traditional liquor brand, successfully engaged younger consumers by creating a new drinking culture and leveraging AI to optimize their marketing strategies, resulting in a 200% increase in GMV [16][18]. - Cotton Era enhanced its brand recognition and consumer engagement through AI-driven strategies, achieving significant growth in new customer conversion rates [20][21]. Group 3: Future Directions and Strategies - The article highlights that AI will continue to play a crucial role in helping brands achieve predictable and efficient growth, with a focus on creating a healthy operating environment for merchants [29][30]. - The integration of AI into brand strategies is seen as essential for navigating the complexities of consumer engagement and market dynamics [30][31].