Core Insights - The core viewpoint of the article is that Ping An Group's life insurance business has shown strong growth in the first half of the year, with a 39.8% year-on-year increase in New Business Value (NBV), driven by three major reform benefits [1] Group 1: Reform Benefits - The first reform benefit is the multi-channel strategy, which has led to a significant increase of 21.6% in the average new business value per agent, with bancassurance and community financial service channels growing by 169% and 160% respectively [1] - The second reform benefit is the product and service reform, which focuses on customer needs by upgrading the "insurance + service" model to provide diversified and personalized services for full lifecycle protection [1] - The third reform benefit is the empowerment of business through AI, which has restructured the entire process of service, risk control, and operations, achieving a balance between "experience optimization" and "cost control" [1] Group 2: Future Outlook - Based on the three reform benefits, the company expresses strong confidence in the development of its life insurance business for the entire year and in the continued growth of NBV [1]