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第二十四届中国国际酒业博览会3月19日启幕 专设酒业数智化创新展区
Si Chuan Ri Bao· 2026-02-28 00:26
Core Insights - The 24th China International Wine Expo will be held from March 19 to 22 at the Luzhou International Convention and Exhibition Center, featuring the theme "Raise a Glass to China, Taste the World" [1] Group 1: Event Overview - The expo will highlight five key features: regionalization, quality, socialization, industrialization, and internationalization [1] - There will be ten exhibition areas and an additional demonstration area for production regions, showcasing over 51 major activities, including 10 key events, 23 specialized activities, and 18 activities integrating wine, culture, and commerce [1] - The exhibition area will exceed 80,000 square meters, with nearly 1,000 enterprises from around 50 countries and regions participating [1] Group 2: Technological Innovations - A dedicated area for digital innovation in the wine industry will be set up, showcasing applications such as AI brewing, intelligent blending, precision marketing, and anti-counterfeiting traceability [1] Group 3: International Participation - Thailand will be the guest country of honor, featuring a 500 square meter national pavilion to showcase well-known brands like Singha beer and Thai whiskey, as well as quality products such as specialty rice wine and distilled beverages [1] - The expo will also promote investment opportunities in Thailand's Eastern Economic Corridor, providing a platform for companies interested in investing in Thailand [1] Group 4: Historical Context - Luzhou has hosted wine industry events for 40 years since the first "Luzhou Famous Wine Festival" in 1987, evolving from a local celebration to an international exhibition [1] - The scale of participation has grown from over 7,000 attendees to 560,000 last year, with the exhibition scope expanding to over 50 countries and regions, making it a significant window for China's wine industry in terms of openness, quality leadership, and cultural dissemination [1]