在全球贸易数字化的浪潮中，中国外贸企业正积极寻求更高效、更精准的海外获客方式。传统的广撒网式营销已难以为继，如何从茫茫人海中锁定真正的潜 在买家，成为制胜关键。作为珠三角地区领先的外贸营销服务商，云百邦（深圳）信息技术有限公司凭借其深耕制造业的丰富经验与专业的技术能力，为众 多企业解答了"Facebook如何精准找客户"这一核心命题。 Facebook，作为全球最大的社交媒体平台之一，拥有超过30亿的月活跃用户，其中蕴含着海量的B2B采购决策者。然而，庞大的流量并不意味着自动转化。 云百邦认为，精准找客户并非简单投放广告，而是一套基于深度行业理解、数据驱动和持续优化的系统工程。 1、精准找客户的基石：深入理解目标客户画像** 云百邦团队在服务珠三角制造业时发现，许多企业对于自己的"理想客户"描述模糊。精准营销的第一步，是构建清晰的客户画像。这不仅仅是年龄、地域、 性别等基础人口属性，更需要深入业务层面：目标客户是什么行业？公司规模如何？采购决策链是怎样的？他们通常在Facebook上关注哪些页面、加入哪些 小组、对什么内容感兴趣？ 例如，在服务一家深圳的精密五金加工企业时，云百邦团队通过市场调研和数据分析，将 ...

泸州自1987年举办第一届"泸州名酒节"以来，已持续40年举办酒业盛会。酒博会从地方节庆变为国 际展会，参会规模从7000多人次跃升至去年的56万人次，参展范围扩展到50余个国家和地区，成为中国 酒业对外开放、品质引领、文化传播的重要窗口。（胡容 记者 王迎 郑茂瑜） 本届酒博会以"举杯中国·品味世界"为主题，重点突出产区化、品质化、社会化、产业化、国际化 五大特色，设置十大展区并增设产区示范展区，推出51项重磅活动，涵盖10项重要活动、23项专项活 动、18项酒文旅商融合活动，展陈面积超8万平方米，近50个国家和地区的近1000家企业参展。展会专 设酒业数智化创新展区，集中展示AI酿酒、智能勾调、精准营销、防伪溯源等全场景应用，为酒业高 质量发展注入科技动能。泰国作为本届酒博会主宾国，将设立500平方米泰国国家馆，集中展示象牌啤 酒、泰国威士忌等知名品牌以及特色米酒、蒸馏酒、功能饮料等优质产品，并同步推介泰国东部经济走 廊投资机遇，为有意赴泰国投资的企业搭建交流平台。 2月27日，记者从第二十四届中国国际酒业博览会新闻发布会上获悉，本届酒博会将于3月19日至 22日在泸州国际会展中心举办。 ...

Part 1 引言：家庭消费场景成为数字化广告的关键阵地 电梯媒体的数字化浪潮，将家庭消费场景推至品牌营销的前沿。然而，在同一赛道中，新潮传媒与分众传媒却选择了截然不同的进化方向：一家以"社区智 能屏"为支点，用超200项技术专利撬动精准营销；另一家以"规模覆盖"为护城河，用饱和攻击铸造品牌引爆力。这种分野背后，不仅是企业战略的差异，更 折射出广告主在效果转化与品牌心智之间的深层权衡。本文将从多个维度，拆解两家企业的数字化路径，为品牌决策提供参照。 Part 3 新潮传媒：技术驱动的社区精准营销平台 新潮传媒围绕"社区"与"家庭"构建媒体网络，覆盖全国超200座城市。第三方调研显示，其为中国社区电梯智能屏数量第一的运营商，覆盖约70万部电梯智 能屏，每日触达近1.8亿城市中产家庭人群。其核心能力源于自主研发的数字化投放与管理体系。 公司累计获超200项专利及软件著作权，技术团队包括150余位软件工程师，支撑从硬件到软件的全链路技术自主。例如，电梯屏配备计算机视觉系统，可自 动检测播放状态，保障投放透明。 其"生活圈智投放平台" 实现了投前、投中、投后的全流程数字化闭环： 需要明确的是，据近期公开信息，新潮传媒 ...

封面图来源：摄图网 产品越做越多，爆款却越来越短命；营销费用越投越高，品牌忠诚度却越来越低。 这些特质在抖音电商这个以流量爆发著称的场域，更是被加倍放大。一条视频能带火一个单品，但热度往往稍纵即逝，稍微慢一点，留下的就是疲于追热 点的品牌、陷入价格战的工厂和一堆迅速过气的库存。 沥金联合有米有数，深挖了2025年抖音电商各细分品类的数据，试图揭示超越短期波动的真相。 增长不再属于只会造爆款的玩家，也同样属于能精准切入生活场景、并提供解决方案的商家。 无论是把养生做成"口袋零食"，还是把清洁变成"针对性解决"，又或者是精准的局部护肤，成功的秘密都在于告别模糊需求，转向精准满足。 1 彩妆护肤 1. 护肤精准打击，专治局部问题。 T区护理、唇部护理增长明显。 能解决一个具体、可见皮肤问题的细分产品（如毛孔精华、唇部精华）会越来越多，且比全能型产品更好卖。 2. 男士美妆仍然在拓荒，用低价吸引尝鲜者。 越来越多男性开始尝试化妆（如遮瑕、眉笔），但大多先从便宜产品试起，不敢贸然买高价。 这是典型的增量市场，需要教育。目前还是靠平价产品拉新，以后再靠专业男士线和品牌信任赚利润。 3. 底妆增长慢，但"养肤粉底"是未来方 ...

智通财经记者 | 李烨 智通财经编辑 | 许悦 2025年中，江陵在宁波鄞州区新河路中心商圈里一个不算热闹的位置，开了一家200平米的女装店。这里临近大街，店里装修简约，阳光透进来的时候，映 照得街边绿植和店里厅堂熠熠生辉。 江陵不是女装新手。在这家实体店之前，她已经做了十年的电商。十年经验让她对这个行业的变化，有着一条清晰的时间线。 最早的那几年节奏很稳定，选款，拍照，上链接。江陵的淘宝店出售的是平价大众女装，店里单件价格不超过500元，这是女装市场上受众最为广泛的品 类。那时候的电商流量很稳定，只要上新速度快就能获得平台流量扶持，江陵频繁跑去工厂选款，找到那些样式受众广、款式流行、品质好的，每周在店里 上新50款。这些让江陵的店在短短几年间拥有了近8万名粉丝。 但2024年开始，行业节奏变了，电商女装整体退货率攀升也波及到江陵的店，"卖得多，发得多，但确实不怎么赚钱。"江陵说到。相比不退货的情况，顾客 每退掉一件衣服，江陵就要重新计算为此付出的仓储、人员、包装和快递费用。 江陵对比过，2024年以前业内的退货率可能在20%左右，像她一样的平价商家通过走量也能积累利润，品牌服饰售价倍率更高，利润空间也更大。 ...

Core Viewpoint - SCRM platforms are essential tools for enterprises in managing private traffic, enhancing customer relationship management, and improving marketing efficiency through data integration and multi-channel communication [1][2][4][6]. Group 1: Functionality and Benefits - SCRM platforms provide comprehensive customer management features, allowing businesses to store and manage customer information effectively, leading to personalized marketing strategies [2][4][10]. - The platforms integrate market activity management modules, enabling businesses to create campaigns easily and track their effectiveness in real-time [2][10]. - SCRM platforms support multi-channel communication, including social media, SMS, and email, facilitating direct interaction with customers and enhancing customer loyalty [4][8][9]. Group 2: Data Analysis and Decision Making - SCRM platforms offer powerful data analysis capabilities, helping businesses identify new opportunities by analyzing customer behavior and preferences [2][6][9]. - Real-time monitoring of marketing activities allows companies to adjust strategies quickly based on data feedback, ensuring more precise and efficient marketing efforts [4][6][10]. - Data-driven decision-making enables businesses to respond swiftly to market changes and optimize resource allocation, ultimately improving return on investment [6][9]. Group 3: Industry Applications - SCRM platforms demonstrate significant application potential across various sectors, including e-commerce, finance, and service industries, by deepening customer insights and fostering trust [1][4][15]. - The integration of SCRM in industries like e-commerce allows for targeted promotions based on customer purchasing history, significantly boosting conversion rates [6][8][15]. - As more industries recognize the importance of private traffic management, the ability to leverage SCRM platforms for integrated marketing will become a key differentiator for businesses [6][15].

Core Insights - The article highlights the comprehensive efforts of China Petroleum Jiangsu Sales Company to ensure energy supply and enhance customer service during the Spring Festival travel peak, emphasizing the importance of both energy security and customer experience [1][2][4][6]. Group 1: Energy Supply Assurance - The company has ensured that gasoline supply meets the increased demand during the Spring Festival, maintaining overall inventory levels above a 15-day safety threshold [2]. - A logistics network has been established with 196 vehicles operating around the clock to facilitate efficient fuel distribution [2]. - The company has implemented dynamic inventory monitoring and increased equipment inspection frequency to ensure sufficient fuel supply at key locations [2]. Group 2: Customer Service Enhancements - The company has upgraded service stations to provide a range of amenities, including hot ginger tea, snacks, and emergency supplies, enhancing the travel experience for customers [4]. - Service stations have been equipped with "love service desks" offering route consultations, mobile charging, and emergency medical supplies, along with optimized refueling processes to reduce average wait times to 3 minutes [4]. - A comprehensive support system for electric vehicle owners has been established, featuring fast charging solutions that reduce charging times to 20-30 minutes [4]. Group 3: Targeted Marketing Initiatives - From February 2 to March 6, the company is conducting targeted marketing campaigns at highway service stations, offering energy packages that include fuel and non-fuel vouchers to meet the needs of travelers [6]. - The establishment of "Spring Festival Rest Stations" at all service points provides essential services, while a curated selection of 71 traditional goods is available at a marketplace to cater to travelers' needs [6]. - The company has created dedicated spaces for truck drivers, offering amenities such as parking, dining, and accommodation, along with 24-hour hot showers and laundry services [6].

Group 1: Business Performance and Outlook - The sales revenue of the watch business during the New Year period in 2026 showed a year-on-year increase, although the self-owned brand business faced pressure. The overall sales trend will be assessed in conjunction with the performance during the Spring Festival in January-February [2] - The company will closely monitor consumer market dynamics throughout the year and strengthen efforts in product, channel, and marketing to enhance overall business performance [2] Group 2: Strategic Business Plans - The "Fiyta" brand will focus on product innovation and precise marketing, emphasizing differentiated features in the aerospace series products offline, while online efforts will concentrate on creating popular women's watches [3] - The "Hengjili" brand will continue to optimize its brand and channel structure, developing leading brands and core quality channels to solidify its market share in the domestic watch market [3] Group 3: Acquisition and Collaboration - The planned acquisition of Chang Kong Gear is based on the company's strategic transformation and business development needs, receiving recognition and support from shareholder units [3] - The company is actively advancing the necessary procedures for the acquisition in accordance with relevant regulations, with the final transaction plan still uncertain [3] - There is a production and technical synergy between the company and Chang Kong Gear in the field of precision mechanical components, which has good market prospects for its main products [3] Group 4: Business Scope - The company is currently not involved in commercial aerospace products [3]

Group 1 - The core service of Red Wisdom Creation focuses on online influencer marketing and precision marketing, with project execution cycles typically lasting one to two months [1] - The company plans to issue 4.3 million shares at a price range of $4 to $5 per share, aiming to raise $19 million through its IPO [1] - Red Wisdom Creation was established in 2019 and is headquartered in Hong Kong, with projected sales of $14 million for the 12 months ending September 30, 2025 [1] Group 2 - The company's influencer marketing services include influencer selection, content creation, and event deployment, providing a one-stop service [1] - Precision marketing services are executed through targeted advertising based on a "cost per thousand impressions" (CPM) agreement, utilizing banner ads or interstitial ads [1] - Most of the underlying resources, such as comprehensive performance services, short video promotion, and live e-commerce tools, are sourced from third parties [1]

Core Viewpoint - Yuanzi Co., Ltd. expects a decline in net profit attributable to shareholders for the fiscal year 2025, projecting a range of 119 million to 143 million yuan, representing a year-on-year decrease of 52% to 43% [1] Group 1: Performance Outlook - The company attributes the performance decline to multiple factors, including a slowdown in consumer market demand and intensified industry competition [1] - The company is optimizing its existing store network and enhancing single-store operational quality while actively investing resources in high-potential regions [1] Group 2: Expansion Strategy - Yuanzi Co., Ltd. has successfully opened its first batch of stores in locations such as Shanghai Hongqiao Airport, Shenzhen, and Quanzhou [1] - The company plans to achieve a net increase of over 20 stores nationwide in 2025 compared to 2024, aiming to establish a more balanced and sustainable growth pattern [1] Group 3: Financial Pressure - The new markets are still in the early stages of development, and their revenue contributions have not yet fully materialized, leading to pressure on overall profits due to high fixed costs associated with new store openings, such as rent and salaries [1] Group 4: Future Strategy - The company maintains confidence in the long-term development of the industry and plans to enhance its core competitiveness through targeted marketing and differentiated competition strategies [1] - Yuanzi Co., Ltd. aims to continuously create value for investors [1]