AI驱动的商业增长
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蚂蚁国际和谷歌共推“通用商业协议”,打通“AI购物”全流程
21世纪经济报道· 2026-01-12 12:22
Core Viewpoint - Ant International is expanding its collaboration with leading global models to support the construction of an intelligent commercial ecosystem, focusing on the new Universal Commerce Protocol (UCP) to enhance AI-driven commercial activities [2][3]. Group 1: Collaboration and Protocol - Ant International is partnering with Google to develop the Universal Commerce Protocol (UCP), aimed at facilitating AI agents in the entire shopping process, including browsing, purchasing, and after-sales support [2]. - The UCP establishes a universal interaction language that allows AI agents to efficiently collaborate across systems, enhancing commercial activities without the need for separate connections for each agent [2]. Group 2: Intelligent Agent Solutions - Ant International's intelligent agent solutions provide three core capabilities for merchants: comprehensive management of AI algorithms, a specialized payment solution for e-wallets, and enhanced transaction security through AI technologies [3]. - The Antom EasySafePay solution allows e-wallet users to complete transactions without leaving the AI interaction interface, improving user experience [3]. Group 3: Market Reach and Applications - Ant International has collaborated with leading model providers like Qianwen and DeepSeek to explore scalable AI applications in various business scenarios, particularly in emerging markets with high economic growth and diverse payment ecosystems [4]. - The company operates in over 200 global markets, connecting more than 1.8 billion user accounts and 150 million merchants, positioning its global payment services and AI-as-a-service platform as key to the UCP's implementation [4].
让AI购物更顺畅:蚂蚁国际与谷歌试点“通用商业协议”
Xin Lang Cai Jing· 2026-01-12 09:46
Group 1 - Ant Group International is expanding collaborations with leading global models to support the construction of an agentic commerce ecosystem [2] - The collaboration will focus on a new open standard called Universal Commerce Protocol (UCP), aimed at enhancing AI agent technology to support the entire shopping process, including browsing, purchasing, and after-sales [2] - UCP establishes a universal interaction language that allows AI agents to efficiently collaborate across systems, consumer interfaces, merchant backends, and payment providers, facilitating commercial activities [2] Group 2 - Ant Group International's Chief Innovation Officer emphasized the need for reliable AI agent solutions to provide three core capabilities for merchants: comprehensive management of AI algorithms, ensuring consumer experience aligns with brand image, and a specialized payment solution for e-wallet scenarios [2] - The company has implemented multiple AI security technologies to ensure transaction verifiability and traceability, with clear responsibilities among participants during payment cycles, and offers compensation protection in case of account theft [3] - Ant Group International's services cover over 200 global markets, connecting more than 1.8 billion user accounts and 150 million merchants, with its global payment services and AI-as-a-Service platform being crucial for the implementation of UCP [3]