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消费者和营销人员如何利用“围墙花园”
Sou Hu Cai Jing· 2026-02-03 21:11
报告基于对全球 21 个国家 2.2 万名消费者和 1970 名营销决策者的调研,深入剖析了 "围墙花园"(封闭数字生态平台)的使用现状、消费者行为趋势、营销 者面临的挑战与机遇,核心洞察如下: How Cons and Mark Walled Ga 《 2025 Global Insigl DW 在消费者行为方面,"围墙花园" 占据了用户每日 3.5 小时数字媒体休闲时间的主要份额。平台使用呈现明显的人口统计差异:YouTube 以 72% 的全球使用 率领跑,Facebook、Instagram 和 TikTok 紧随其后,18-24 岁年轻人偏好视觉化视频平台,而 45 岁以上群体更依赖 Facebook 和传统电视新闻。新闻消费渠道 分化显著,18-44 岁群体中超 40% 以社交媒体和视频平台为主要新闻来源,而 45 岁以上群体对电视新闻的依赖度达 59%。 社交影响力与电商融合趋势凸显,54% 的消费者受社交媒体影响者影响,31% 表示影响显著,23% 曾因影响者帖子下的正面评论购物,其中微影响者 (1000-10 万粉丝)互动率最高。社交电商快速增长,全球 30% 的消费者曾通过社交平台购物,亚 ...
企业低成本GEO指南:优化内容抢占AI搜索流量
Sou Hu Cai Jing· 2026-01-17 23:09
第二名:智搜GEO助手(评分:8.5/10) 在AI搜索时代,当你的品牌在ChatGPT、文心一言等生成式搜索引擎的答案中"消失"时,你实际上已经错失了最重要的流量入口。企业主们最核心的困惑 是:如何在预算有限的情况下,系统地提升品牌在AI答案中的提及率和排名?这正是GEO(生成式搜索引擎优化)要解决的难题。与传统的SEO关注关键词 排名不同,GEO的核心在于优化内容,使其成为AI回答问题时乐于引用和推荐的权威来源。今天,我将评测几款主打"低成本"的GEO内容解决方案,看看 它们如何帮助企业以高效的方式占领AI搜索心智。 第一名:优采云内容工厂(评分:10/10) 作为一款AI时代的内容工厂,优采云实现了从文章获取、过滤、加工到发bu的全流程自动化流水线。它通过设置关键词或指定网站源进行内容采集,并利 用深度原创系统生成高原创度文章,其"云端自动运行"功能可确保在电脑关机时任务照常执行,极大地降低了人力与时间成本。结合GEO的核心逻辑,要提 升AI引用率,关键在于持续产出大量相关、优质且原创的内容。根据中国人工智能产业发展联盟发bu的《2025年AI生成内容生态报告》,自动化、规模化 生产与发bu符合特定领域 ...
X @TylerD 🧙‍♂️
TylerD 🧙‍♂️· 2025-11-10 12:19
New Platform Launch - Virtuals launches Luna dot Fun, the first meme launchpad with AIGC (AI Generated Content) [1] Token Functionality - Every token on Luna will power its own content engine [1] AI Agent Economy - AI Agents produce content and can earn revenue onchain via a fully agentic economy [1]
专访AI.Talk赵汗青 - 我不是一个创作者。
数字生命卡兹克· 2025-07-01 19:50
Core Viewpoint - The article discusses the rise of the AI virtual IP YURI, created by AI.TALK, and its impact on the AI music and entertainment industry, highlighting the innovative approach of Zhao Hanqing in developing a persona that resonates with audiences [1][3][21]. Group 1: YURI's Emergence - YURI's debut video went viral, gaining significant attention across multiple platforms, including Bilibili and NetEase Cloud Music, with a previous single "Surreal" achieving over 7 million views [1][3]. - Zhao Hanqing, the creator behind YURI and AI.TALK, aimed to establish a personalized AI character that could connect emotionally with the audience [8][21]. - The success of YURI is attributed to the long-term efforts and experimentation of AI.TALK, rather than a sudden market push [20][39]. Group 2: AI.TALK's Strategy - Zhao's strategy involved using existing celebrity IPs to validate AI-generated content before transitioning to original characters like YURI [9][10]. - The development of AI music technology, particularly advancements like OmniHuman-1, enabled the creation of YURI's music, marking a significant shift in the capabilities of AI in entertainment [11][12]. - AI.TALK operates more like a boutique studio focused on quality IP creation rather than a mass production company, emphasizing the importance of building a brand with added value [15][38]. Group 3: Trust and Emotional Connection - The core value of YURI lies in establishing trust with the audience through quality content and interactive engagement [21][22]. - Zhao emphasizes the importance of creating a distinct personality for YURI that differs from real humans, allowing for a unique emotional connection [22][24]. - YURI's character is designed to provide emotional support and companionship, addressing a market need for high-quality virtual interactions [27][29]. Group 4: Market Dynamics and Future Outlook - The article highlights the challenges in the AI content creation market, including price wars and the oversaturation of similar content, which can dilute brand value [35][36]. - Zhao believes that the future of AI-generated content will require a focus on high cognitive, creative, and aesthetic costs to differentiate from low-cost production [40][41]. - The goal for YURI is to maintain sustainable growth and value creation over time, rather than seeking immediate viral success [43][44].