Over the last five years, Meta Platforms (META -0.69%) stock has been one of the best names to own. Its shares have generated a total return of 192%, far exceeding the S&P 500' index's total return of 102% over the same period. Yet, I think Meta can match -- or even exceed -- its past performance thanks to the rise of AI- powered advertising. First, some background. Meta generates an incredible amount of revenue, nearly $175 billion annually, or roughly $500 million per day. Almost all -- around 97% -- come ...

Core Insights - Meta, the owner of Facebook and Instagram, plans to enable advertisers to fully create and target campaigns using AI tools by the end of next year, which poses a significant threat to traditional marketing agencies [1][2] - The new AI tools will allow brands to create ads using product images and planned marketing budgets, potentially disintermediating traditional advertising roles [2][3] - The rollout of these tools could significantly increase Meta's advertising revenue, which currently stands at $160 billion annually [4] Group 1 - Meta's AI tools will create entire ads, including imagery, video, and text, and target them according to clients' budgets [3] - Targeting capabilities, such as geolocation, will allow for tailored advertisements based on users' interests [4] - Following the announcement, shares of major marketing services companies like WPP, Publicis Groupe, and Havas experienced declines of 3%, 3.9%, and 3% respectively [5] Group 2 - Mark Zuckerberg has described the development of these AI tools as a "redefinition of the category of advertising" [6] - Meta plans to invest between $64 billion and $72 billion in capital expenditure next year, including AI infrastructure development [6] - The company's previous spending outlook for 2025 was up to $65 billion, indicating a significant increase in investment focus [6]

NEW YORK, May 08, 2025 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a leading provider of commerce media solutions, and Rebuy Engine, a leading ecommerce personalization platform for Shopify brands, have announced a strategic partnership to launch Rebuy Ads powered by Fluent, a new product offering designed to help merchants further engage their customers while unlocking additional revenue at no cost. Unparalleled Scale and Insights Rebuy Engine is uniquely positioned to drive impact at scale, generatin ...