Investment Rating - The report maintains a "Buy" rating for the company [7] Core Views - The company continues to lead the mass publishing market, with its anime picture books holding the highest market share [2] - The company has achieved revenue of 822 million yuan in H1 2025, representing a year-on-year increase of 2.16%, and a net profit of 121 million yuan, up 30.48% year-on-year [1] - The company is focusing on digital transformation and IP ecosystem operations to enhance efficiency and quality [1][3] Financial Performance - In H1 2025, the company reported a gross margin increase of 2.06 percentage points to 40.73%, and a net profit margin increase of 3.20 percentage points to 14.74% [3] - The company expects to achieve net profits of 134 million, 147 million, and 163 million yuan for the years 2025, 2026, and 2027, respectively, with year-on-year growth rates of 12.9%, 9.5%, and 11.2% [5][6] Market Position - The company holds a market share of 3.06% in the overall retail book market, ranking first among individual publishers [2] - The company has established partnerships with leading copyright holders and is actively expanding its anime IP collaborations [2] Strategic Initiatives - The company is implementing a digital intelligence publishing platform to enhance the entire publishing and distribution process, covering 17 application scenarios and 122 AI applications [3] - The company is expanding its urban cultural space operations and has begun building a product portfolio of IP derivatives [4]