Meta举办年度大会，如期推出新的消费级带屏显AI眼镜。有了显示屏加入，这款产品可以实现发送信 息、视频通话等多项功能。作为该公司CEO马克·扎克伯格口中的"个人超级智能的理想形态"，这款眼 镜让Meta向"减少低头看手机"的未来迈进一步。而在Meta之后，谷歌、苹果预计也将陆续发布类似产 品，一场新的"AR+AI热潮"可能将要到来。 售价799美元起 当地时间9月17日，Meta在美国举办年度开发者大会Meta Connect，展示其最新的软件与硬件创新，并 分享在AI方面的最新成果。最受关注的是，Meta正式推出与Ray-Ban联名的智能眼镜Meta Ray-Ban Display，并配有神经腕带，将于9月30日上市，起售价799美元。 这款眼镜是Meta预告已久的一大项目，也是公司旗下首款以"Meta"作为名称开头的眼镜。作为去年预告 过的"Orion"项目的量产版，其外观与上一代Ray-Ban Meta眼镜相似，同样配有摄像头、扬声器和麦克 风。 作为一大创新点，该眼镜能够在右镜片内侧为用户投射一块彩色显示屏，从外部无法看到。这款 600×600像素的显示屏可提供20度视场角内容显示，刷新率为90Hz ...

Core Insights - Meta has launched its new consumer-grade AI glasses, Meta Ray-Ban Display, which features a display screen for various functionalities like messaging and video calls, marking a step towards reducing smartphone dependency [1][3][4] - The glasses are priced starting at $799 and will be available from September 30, 2023, representing a significant product in Meta's AR/VR lineup [3][4] - The launch is expected to trigger a new wave of AR and AI products from competitors like Google and Apple, indicating a potential market shift [1][6] Product Features - The Meta Ray-Ban Display includes a 600x600 pixel display with a 20-degree field of view and a refresh rate of 90Hz, powered by the Qualcomm Snapdragon AR1 Gen 1 chip [3][4] - It supports real-time video calls, automatic transcription, and translation of conversations, enhancing user interaction [4][5] - The glasses can also function as a "what you see is what you get" camera, allowing users to preview and share content easily [4][5] Market Context - Meta's smart glasses are part of a broader strategy to create a full range of AR/VR products, including Camera AI glasses and Augmented Reality glasses [5][6] - The global smart glasses market is projected to see significant growth, with a 54.9% year-over-year increase expected by Q2 2025, although the AR/VR segment is experiencing a decline [6][7] - Despite positive feedback from industry experts, the overall market for smart glasses remains niche, with Meta's shipment expectations being conservative [7][8] Competitive Landscape - Major players like Google and Apple are anticipated to release similar products, intensifying competition in the AR space [1][6] - Analysts suggest that current barriers to widespread adoption include user experience issues and the lack of indispensable use cases for smart glasses [8] - Meta's CEO emphasized the importance of creating high-quality eyewear as a foundation for integrating AI into everyday life [6][8]